There are checks and balances for all messages that are posted in the outdoor billboard business sector. These checks are not only in place in America but other countries like Australia. This is to prevent any racial vilification or prejudice towards any group of people due to their heritage, ancestry or political views.
Earlier this week a billboard near Vegas, Texas came under scrutiny after it was noticed and the image posted on Facebook by a local as reported by the Star -Telegraph. The sign read “Liberals Please continue on I-40 until you have left our GREAT STATE OF TEXAS’.
The local was from a nearby town of Fritch, Texas that has a population of just above 2,000. The town of Vegas has a population of 906 as recoded in the census of 2016. On the Facebook page of Kylee Mccallie was the caption of ‘Billboard 6 miles east of Vega on I-40 east bound! I like it!’
As of late Wednesday the billboard message has been reportedly removed according to one of over 2,500 responses to this Facebook page.
In response the site gofundme.com has raised enough funds to post the billboard with the message ‘Texas is for Everyone”. This message will be on a digital billboard at the junction of I-40 and Coulter. The sign is expected to be posted by Friday June 22, 2018 and should remain in place for a minimum of 4 weeks.
In Australia there was another controversial message to be posted on an outdoor billboard. The Aboriginal Victoria’s Deadly Questions campaign has been stopped after the Outdoor Media Association (OMA) advised APN Outdoor not to post it.
The ad and campaign was designed to have non-native Australia’s or non-Aboriginal Australia’s ask the tough questions they have about the aboriginal people and the Australian government support of them.
Of the seven ads that were proposed two of them were found to be discriminatory towards the Aboriginal people according to the Australian Association of National Advertisers code of ethics.
The image of one of the two messages was mocked up and then posted by Mumbrella and the Guardian in a report about this situation. The entire campaign developed by the Victorian Government has been pulled from the advertising company of APN Outdoors, but instead will now be posted by JC Decaux.
At this time there are no details about the new ad campaign that have been released by the Australian Government or the ad agency.
What is ironic is that the ad that was posted then removed was funded by a private citizen in Texas, but the ad campaign funded by the Australian Government was blocked. Maybe the difference was the extent of the campaigns. The one it Texas was just local while the campaign in Victoria, Australia was to be more wide spread. The other difference was an ethical group was named by the ad in Australia while the ad in Texas targeted a political view.
It is events like the two examples above that the outdoor billboard business owners has to consider in their daily business dealings with those that want to get a message out.