The Future of Outdoor Billboards for You

The future of outdoor billboards for you is bright with new innovated ways of helping business get their message out. Most of the improvements will be in the area of how the advertisements are created.

New use of Outdoor Billboards

As many have noticed the use of outdoor billboards to get a social message out is becoming more popular by the day. These are mainly being posted on the older static style of outdoor billboards that are made of wood and metal with a single message printed on vinyl.

The profitability potential of these social messages is higher than what most outdoor billboard owners charge because they know in advance the message will only be up for a short time. Because of this most outdoor business owners only post the social messages on billboards that are not presently leased out.

Digital Outdoor Billboards

The newest type of billboard is of the digital variety. These are more expensive to build and operate, but offer the possibility of posting 8 to 10 different messages a minute. This has increased the profit potential of each new digital billboard immensely.

These new billboards are capable of displaying a static message, one with moving characters and even short video clips. The correct type is chosen by just who the target audience is the business advertising is trying to reach.

In some municipalities the video option has been restricted due to how distracting it is to drivers.

Static Outdoor Billboards

The oldest, cheapest and most reliable type of advertising to the masses is still the static outdoor billboard. The way a message on this type of Out-of-Home advertising is being displayed has been around for more than 100 years. This is one of the best examples of how old fashioned is still relevant and valued.

This type of outdoor billboard is also the path many wanting to display a social message are using. They are the lowest cost and most effective in reaching the public with a message.

Breaking into the Outdoor Billboard Business Sector

For those entrepreneurs who are looking to gain a passive income by entering the outdoor billboard business sector, the first step is to locate and purchase your first billboard.

When selecting a billboard to purchase make sure the location has sufficient traffic so the desired number of views can be a selling point to get business to advertise on it. This is one example where the cheapest might not be the best. If the billboard is dilapidated and on a secondary road, the reason is has been left in disrepair is because the location is not financially viable.

Once a billboard in a prime location is located, then purchasing it will enter you into the outdoor billboard business sector. The next step is to find a business willing to advertise on it. This is where your salesmanship will come into play. The better you are at selling your billboard, the more profitable your business will be.

The future of outdoor billboards for you is vivid. This is one business sector that will never go out of style  or be fully replaced.

Earn a Passive Income with Outdoor Billboards

The ability to earn a passive income with outdoor billboards is available to everyone who enters this business sector. There is no special requirement necessary other than the ability to operate a business.

The passive income you will bring in is on the rental of billboards and posters where other business advertises. These spaces can be purchased outright or you can have a long term leases that gives you the right to post the advertisements.

Many people are hesitant to jump into this business sector due to their lack of experience in the advertising world. That is understandable, but like most other businesses you can outsource that type of work. By outsourcing you will keep your labor costs down and still turn a profit.

What many people do not realize is that many of the advertisements at bus stops on the benches and shelters are accomplished by the outdoor billboard business building the benches and shelters. By erecting the structures, they get the rights to advertise on them through a low cost lease with the local municipality. That makes this form of out-of-home advertising extremely profitable and long lasting.

Another low cost way to set up advertisement for your clients is to look for old building that are not occupied. The owners of these structures are not earning any income on their investment. By making them a reasonable offer, you would be able to advertise on the building and make a hefty profit.

The key to operating a profitable outdoor billboard business is to have the ability to find businesses that want to advertise and matching them up with a location for them to get their message out. Everything else can be outsourced.

For some entrepreneurs in this out-of-home advertising business the use of an truck was their launching mechanism. This type of vehicle has been used as a platform for mobile ads. This type of advertising is generally short term, but can bring in $1,000 to $2,000 a day depending on the location the vehicle will be roaming.

There have also been some entrepreneurs that use a bicycle for use with mobile ads. By attaching a small trailer to the back of the bike a sign can be pulled behind the bike and pedestrians in the area would take notice. This is an ideal way to advertising near and at the beaches on the coasts of America.

The way you can earn a passive income with an outdoor billboard business is to match up clients who need to advertise with a way to reach their target audience in an efficient manner.  The mechanism you use to achieve this goal is adjusted for each client you will have.

With each successful matching up of advertising space and client, the earning of passive income with your outdoor billboard business will occur. The more times you are successful in pairing these two variables up, the higher your income will be.

For anyone who wants more information on operating an outdoor billboard business our eBook is available which is full of information, specifications and data on this subject. It will help you break into this business sector and make it possible for you to earn a passive income with outdoor billboards

Return on Investment with Outdoor Billboards

The return on investment (ROI) with outdoor billboards with hard facts and numbers has been elusive since this business sector began. Over time advertising businesses have developed ways to track the effectiveness of their products by including items that can produce real numbers.

Promotional Codes

One of the easiest ways to track how effective an outdoor billboard advertising campaign is in attracting the public is with the use of a promotional code. This simple code can be a number or name. The key is to make it short and easy to remember.

By placing the promotional code on the billboard along with the advertisement, the response can be measured by tracking how many customers use it. The most common type of promotion offers a 10% discount on items in stock. Others might find it more advantageous to offer 0% interest on layaway items.

Landing Page

Another path to measuring how effective the advertisement is on a billboard is to create a unique landing page on the internet for the promotion. By using the promotional code or a simple keyword associated with your brand that will led customers to your unique page, the traffic numbers to the page can be counted.

Using Social Media

In the digital age social media is a huge part in the daily lives of the consumer. The use of a promotional word or number with a hash tag (#) is a way to get a measurable response.

The most popular social media sources right now include Facebook, Twitter and Instagram. The hash tag you chose will be critical into the response you will get. If you use #sale, your page will be buried and very easily could be lost. It has to be simple but unique like #10%offbeds.

Remember the people that use social media are there for their enjoyment and entertainment. They have short attention spans and like things simple. Your message has to be simple to work.

Telephone Number

Before the advent of the internet and social media advertisers used a unique telephone number as a means to track the effectiveness of an advertisement on an outdoor billboard. For those who have a target audience of the older citizens in the population, this path will produce the best results.

Items to Remember

To generate the numbers desired for any promotion, the foundation has to be laid correctly. This includes knowing your target audience and their preferences.  As stated before the older generation prefer the use of old fashioned telephones while the younger generation would use the internet and social media. Pick the correct type of promotion to fit the needs of your target audience.

You must also have the outdoor billboard in the location where your target audience frequents. Extreme examples of what not to do include advertising a surfboard in the plains or mountain states of America or it would also not be wise to place an ad for a field tractor near a beach on the coast.

Finding the return on investment with an outdoor billboard is possible once you know how to achieve it. Match the path with the target audience then look at the results.

Constantly Changing Media Landscape including Outdoor Billboards

The outdoor billboards we all see on a daily basis are just part of the media landscape that surrounds us. Like most things in the business world it is in a constant state of flux. What has been constant in the past few years is growth in the Out-of-Home advertising sector that includes outdoor billboards. The Outdoor Advertising Association of America reported a 1.2% growth in the year 2017.

In 2017 Out-of-home advertising was behind newspapers in revenue, but the gap is getting smaller. As reported on Monday of this week the New York Daily News cut its staff by 50%. This is more evidence that as the outdoor billboard business continues to grow while other forms of advertising like newspapers are shrinking.

What has changed from the past in the outdoor billboard business sector is that many of the social themes advertising on outdoor billboards are becoming news in the other forums. Two of the more recent examples of this are how a Finnish newspaper used outdoor billboards when both President Trump and President Putin visited Helsinki. The other was the Save the Horses campaign in North Carolina.

Both of those examples were seen by more people in the digital social media of the internet and in news reports than by the number of people that actually passed by the outdoor billboards. This is just how much exposure outdoor billboards are currently receiving in the world and getting their message out.

You too can join in this expansion, success and profits by investing in the outdoor billboards. This can be as easy and purchasing a lease on a billboard or buying the billboard itself. It all begins with the first investment. This process is fully explained in our eBook.

In the eBook are exactly how to begin in the outdoor billboard business and be successful. This includes the types of outdoor billboards and other forms of advertising so you can expand you business as the passive income begins to flow in.

Another very good part of the eBook is the descriptions of the paper work required for legal purposes. Not only is it explained what is required, but real life examples are presented so the investor knows what to expect in this business sector.

What many do not know is this is a type of investment similar to the stock market, but you have more control than you do with the price fluctuations of stocks and bonds. This is a positive path for accumulating wealth for retirement, a second income or as the primary source of income for your family.

With the constantly changing landscape of the outdoor business sector has been advantageous for investors for over a decade now. This form of investing has a track record of providing a constant passive income flow into the business once clients are obtained. Most leases run for a year and many of them continue their relationship with the advertisers for decades.

Finnish Paper uses Outdoor Billboards to reach Presidents Trump and Putin

The use of outdoor billboards by a Finnish paper to send messages to both Presidents Putin and Trump is a unique campaign. To make sure their message was received by these two dignitaries the campaign is using 300 outdoor billboards with different messages in both English and Russian languages.

Two of the messages directed at President Trump include “Mr. President, Welcome to the land of free press” along with one that actually uses President Trumps name it in which used the words “Trump calls media enemy of the people.”

There were also messaged directed at President Putin, but Translations have not been published. The 300 billboards are paid for by Finnish paper Helsingin Sanomat.

Their messages have been placed on outdoor billboards and at bus stops on the road from the airport to the location of the summit meeting, the presidential palace. There were also some in the airport itself.

The intention of the campaign by the Finnish paper is explained in a press release by the paper’s editor-in-chief Kaius Nieme which included this quote, “raise the topic of the freedom of the press around the world.”

Other groups have joined in the campaign with their own messages including the sign reading “Trump and Putin: Stop the Crimes Against Humanity in Chechnya.” This message was posted by the Human Right Campaign and is actually on the presidential palace.  Greenpeace also posted two ads on the Kallio church with the statement “Warm Our Hearts, Not Our Planet.” Both of these postings were reported by the Huffington Post.

Just like the Save the Horse Outdoor Billboard Campaign in North Carolina, the messages in Helsinki are aimed at visitors to the area.  While the campaign to save the horses is using the billboards as a mass media outlet to the public, the campaign in Helsinki is aimed at two power world leaders on the surface, but realistically it was done so media coverage in papers, TV and radio would take notice of the protests.

No matter the reason for the posting of the messages, the use of outdoor billboards has once again proven its relevance in the modern digital world of advertising. This way to reach the public has been effective for more than 100 years and is still going strong.

It is true some of the most covered campaigns on outdoor billboards are in large metropolitan areas and the outdoor billboard business in these cities that are charging a premium for their ad space. In the smaller populated areas, the rent for such space is lower, but still a great source of continuous and passive income.

The outdoor billboard business sector is a place those that want to get a message out to the public can do so in a cost effective manner.  For those in the outdoor billboard business sector, their services will always be in need and is great second income as it is for many who make this type of investment.

Controversial Messages on Outdoor Billboards

There are checks and balances for all messages that are posted in the outdoor billboard business sector. These checks are not only in place in America but other countries like Australia. This is to prevent any racial vilification or prejudice towards any group of people due to their heritage, ancestry or political views.

Earlier this week a billboard near Vegas, Texas came under scrutiny after it was noticed and the image posted on Facebook by a local as reported by the Star -Telegraph. The sign read “Liberals Please continue on I-40 until you have left our GREAT STATE OF TEXAS’.

The local was from a nearby town of Fritch, Texas that has a population of just above 2,000. The town of Vegas has a population of 906 as recoded in the census of 2016. On the Facebook page of Kylee Mccallie was the caption of ‘Billboard 6 miles east of Vega on I-40 east bound! I like it!’

As of late Wednesday the billboard message has been reportedly removed according to one of over 2,500 responses to this Facebook page.

In response the site gofundme.com has raised enough funds to post the billboard with the message ‘Texas is for Everyone”.  This message will be on a digital billboard at the junction of I-40 and Coulter. The sign is expected to be posted by Friday June 22, 2018 and should remain in place for a minimum of 4 weeks.

In Australia there was another controversial message to be posted on an outdoor billboard. The Aboriginal Victoria’s Deadly Questions campaign has been stopped after the Outdoor Media Association (OMA) advised APN Outdoor not to post it.

The ad and campaign was designed to have non-native Australia’s or non-Aboriginal Australia’s ask the tough questions they have about the aboriginal people and the Australian government support of them.

Of the seven ads that were proposed two of them were found to be discriminatory towards the Aboriginal people according to the Australian Association of National Advertisers code of ethics.

The image of one of the two messages was mocked up and then posted by Mumbrella and the Guardian in a report about this situation. The entire campaign developed by the Victorian Government has been pulled from the advertising company of APN Outdoors, but instead will now be posted by JC Decaux.

At this time there are no details about the new ad campaign that have been released by the Australian Government or the ad agency.

What is ironic is that the ad that was posted then removed was funded by a private citizen in Texas, but the ad campaign funded by the Australian Government was blocked. Maybe the difference was the extent of the campaigns. The one it Texas was just local while the campaign in Victoria, Australia was to be more wide spread. The other difference was an ethical group was named by the ad in Australia while the ad in Texas targeted a political view.

It is events like the two examples above that the outdoor billboard business owners has to consider in their daily business dealings with those that want to get a message out.

The Latest Ads in Outdoor Billboards for Summer 2018

In the summer of 2018 there has been new paths taken by outdoor billboard owners to attract the attention of the public as they pass by the signs. Many do it to help brand recognition of their clients while others use a holiday of social recognition day to highlight it in a unique manner.

To help recognize World Oceans Day that occurred on June 8th last Friday, Corona Beer had six outdoor billboards advertisements created and posted. To help get the point across of the damage plastics were doing to the oceans, the public was encouraged to donate old and used plastic and place it near the billboards.

On the billboard was an image of a surfer catching a wave. The plastic that was collected and accumulated by the public was then stacked in front of the billboard in the shape of a wave. This added a third dimension to the billboard most do not have.

Corona did place their name on a small poster below the billboard. Unlike the full color the surfer and wave were depicted with, the poster with the Corona name was in simple white background with black lettering.

The outdoor billboard is located in the UK. Corona also created five more for this World Oceans Day. They are located in Melbourne, Australia; Santiago, Chile; Bogota, Colombia; Santo Domingo, Dominican Republic and Lima, Peru.

The advertisement was posted on the social; media site Twitter by Campaign Live of the UK.

Another manufacturer has also recently used a recognition day to promote themselves. This instance was Hasbro and Children’s Day which will occur on November 20th of this year. The new posters went up in April of this year and were under the theme of Play-Doh; ‘Open a Jar of Imagination’.

The campaign might be aimed at children, but its focus is really on adults and the importance of encouraging the youth of this world to use their imagination.

The ads have been placed at bus stops in cities across America. Along with billboards that are at eye level.

The ads depict a clear plastic container with a jar of Play-Doh inside. The clear plastic containers are in the shapes of a robot, airplane and an owl. These same shaped containers can be found in stores where Play-Doh is being sold. They will only be available for a limited time.

The ads can be seen on the social media site Pinterest.

Both of these ads are just one way businesses get their message across to the public by using a day recognized as special. In the case of Corona, it is to bring awareness to a huge problem that the world has yet to truly recognize.

Hasbro on the other hand is using theirs to inspire parents the importance of teaching their children so they can be better prepared to face the challenges this world will throw at them when they reach adulthood.

Both ads will also help to build brand awareness and loyalty because of this approach there is more than selling the product in their business plan.

Outdoor Billboards and Social Shaming Messages

In the latest news on outdoor billboards is an attempt by Andy Parker to rent out billboard space to post anti-gun and anti-Ted Nugent signs.  The signs were a move by this gun control activist Andy Parker to publicly shame the pro gun activist Ted Nugent before his show at the Berglund Center in Roanoke, Virginia next month.

The outdoor billboard business owners are once again proving there is more than money when it comes to what they will rent out space on their billboards. Three of the larger outdoor billboard companies that have signage in this part of the country have turned down the opportunity to post the anti-gun and anti-Nugent ads.

The three companies were Capital Outdoor, Lamar Advertising and Outfront Media. So far there has been very little released any reason why these companies did not accept Mr. Parker as a client according to the Roanoke Times, but it might have to do with his message and the legality of public smearing a celebrity.

The messages Mr. Parker attempted to get up included were“#BoycottBerglund” and an anti-Nugent sign that included “Brought to you by Berglund.” Both of these not only wanted to shame Mr. Nugent but also the venue of his concert. The reason given for not renting the space by an unnamed source at one of the billboard companies was they would not shame another business.

The image Mr. Parker wanted to use showing Mr. Nugent with a semi automatic gun has also raised questions. Just because a person finds a photo on the internet does not mean anyone can reprint it.

Those reasons have not stopped the mobile advertiser of DC Mobile Ads from taking the contract.  This is the same Out-of-Home advertiser who posted Anti Trump and Anti Obama ads in the past. Those ads included the words “TRUMP IS AN ORANGE NAZI” along with “OBAMA WAS BORN IN KENYA.”

What the people of Roanoke can expect is that for 2 days there will be two mobile advertising trucks roaming their city with ads aiming to persuading people away from attending the upcoming Ted Nugent concert.

Since it has not occurred yet, the legal implications of this advertising campaign has yet to unfold. Verbally attacking presidential candidates is not new, but shaming a business and a celebrity is unheard of in this manner.

The mobile ad business owner is an independent business operator and seems not to fear any possible lawsuit. The bigger outdoor billboard companies that turned down this ad campaign are much larger with lawyers on retainer. It is more than likely these lawyers told them it would be risky to rent out their advertising space in this manner.

This is another lesson any outdoor billboard owner should take note of. This type of ad campaign is not the same as the 4 billboards of Wichita or the shaming of the NY Times. The message by Mr. Parker is directed at a business that has nothing other than book an act and at a performer because of his personal views on guns by using unauthorized pictures and words that could get the mobile advertiser and Mr. Parker in legal trouble.

If you are the owner of a billboard, be sure you are ready for the legal pitfalls of advertising a social message. It is not the same as advertising a restaurant

Outdoor Billboards as a Second Income

 

In today’s fast paced and expensive world the opportunity to operate an Outdoor billboards business as a second income is becoming more attractive. This type of operation on average can bring into the family household is up to $2,000 a month on average per large billboard that is rented out.

For many American families, the capital to begin a new business seems out of reach, but there are those determined few who do find a way. One such entrepreneur began advertising back in 2002 by using his bicycle and pulling a small sign behind it. This is the owner of bikebillboards.com.

 

Since the humble beginning of constructing the trailers with billboards in his garage, Mr. Pawlowski has made is small business grow to reach coast to coast. The original inspiration for this idea was just to generate some extra income and stay busy during his retirement.

You too can take a small idea and make it flourish into a thriving business opportunity or just be happy with the extra income an outdoor billboard business will generate on a monthly basis. This all begins with just one client and one sign placed in one location or maybe on the side of an RV or truck you own.

One of the largest organizations in the outdoor billboard business sector has more than 340,000 billboards in place.  This business began back in 1906 when a banker decided to invest in a poster billboard business. This was a small sign company that also owned an opera house located on the Gulf Coast. Today over 100 years later they are one of the largest in the world and own billboards in America, Canada and Puerto Rico.

Just as the two examples have illustrated, in America if you have the determination, patience and the will to succeed, you too can earn money in the lucrative out of home advertising business sector. It all begins with the first step of desiring to operate an advertising business. Next step is finding a client and posting your first sign.

As a way to break into the business if you have some land, place a sign on it if zoning laws are favorable and you can get a permit and advertise ‘this poster is for rent’. You can be your first client, but you won’t be the last one once people take notice.

The main advantage of a stationary advertising sign over the mobile ones that are being pulled by bicycles is that the stationary billboards are totally passive income. With the mobile signs the mobile units has to be pulled in public for a designated period of time. The stationary sign is always on.

Also with the stationary outdoor billboard if the rent is at $2,000 per month, then it will be generating nearly 5 cents every minute, 24/7/365. That does not sound like much, but it does add up. This income is rolling in day and night, during rain and snow storms and even when the power it out, you are making money.

By operating an outdoor billboards business as a second income, you and your family will have that extra income to help make ends meet and more.