The 40 Worst Failures in Advertising Billboards of All Time

 

The 40 worst failures in advertising billboards of all time all began with the need to put out a message. The problem was in the delivery of the message. This could be in the words and or pictures to get the attention of those passing by. If the right message is not received by the viewers then the advertising campaign is a failure.

One great example of this is an advertisement in a car on the tube in London. At first glance this ad seems to glorify the selling of arms and munitions to Arab nations. For many the small print will not be read because they are so turned off by the large print. This is an example of how a very poor choice of words can cause the real message to never be received by those that view the billboard.

This advertisement from an insurance company does not even make sense. At a glance it is almost impossible to know what they represent or attempting to sell. This ad forgets to make the message short and simple. While it is short, it is not simple or clear and fails.

This is another example of very poor choice in words by the person who not only came up with the advertising idea, but those that approved it.  The flames are a nice touch, but the insinuation your mouth has its own face is a stretch too far.

One group that nearly always goes too far in their advertising campaigns is PETA. Save the Whales is a good idea, but I am talking about the marine animals. With the depiction of a fat women and telling them to lose the blubber and only eat vegetables is just an insult and in poor taste.

This one is difficult to get a message from. With the image of two women about to kiss, the words are not even seen by the viewers. For a company that is in the business of teaching the English language, they sure do not know how to use it properly.

What in the world is this outdoor billboard trying to say? Yes the image of the boy in a mask is cute, but the imitation of the Force from Star Wars has nothing to do with banking and investing. This is another message lost to the world.

This is a great example of how public service messages in third world nations have a very small budget. The ad does not grab your attention and for most will not be remembered.

This depiction is how the placing of two unrelated advertisements next to each other can just be a very poor choice. The example is from the UK where the advertisers did not look where the billboard was to be placed before they were posted.

Wow what a mess of an advertisement. This is a great example of what not to do when attempting to compose an advertising campaign. This image is so jumbled it is just ignored and a total waste of advertising money.

This is a confusing advertisement that only sends the message WHAT??? Seeing cute baby animals has nothing to do with being a vegetarian. What this campaigns has forgotten, in some parts of Asia, both of these are eaten. This is a very bad choice of words and characters. Most of all the baby animals are not eaten, it is the adults.

This ad uses the wrong type of font and the message is too hard to read and way too long. When the basics of 6 words or less and to the point easy to read are forgotten so is the message.

This tobacco advertisement forgot not everyone knows English. This is an example of not knowing the target audience or maybe it is simply not caring. Just so everyone knows this outdoor billboard is in Romania. In most parts of the world tobacco is not permitted to be advertised.

This is a perfect example of how not to mix colors to get a message across. This message is just on a small sign, but is confusing for those passing by it. For many it also hurts their eyes because they have to focus so intensely to read it and another failure from the advertising world.

Ok, nice clear message, but for what purpose? Is this an advertisement for the green frogs of the area and its safe for them to hoop around? Way too many questions involved with this advertisement.  Whoever put this up should have thought about it for a longer time.

This outdoor billboard is an example of an attempt to use patriotism as a force to make people switch the beer they drink. This was a nice attempt, but the country of Texas has not been around for more than 180 years. This is one that just gets ignored by a majority of those who see it.

Conflict and religion sometimes goes hand in hand. With this advertising campaign, the message does not make sense for anyone of the Christian faith. Jesus has his own literature it is called the Holy Bible. This is a bad choice of words that has led to a failure of the message getting across to the target audience.

Forgetting the principals in proper outdoor advertisement is very common with public messages. This one from the county San Diego is well meaning, but the print is too small and way too long for anyone in a car to read it. All it does with the image is to say look swimming is fun.

This is an attempt of being cute gone wrong. Yes the images are nice, but with just a glance the message does not go through. With the two cars and what appears to be a sun between them forces a person to think about what are they saying? By then the name of the legal firm is out of sight because the cars are just traveling to fast for this message to be received.

This outdoor billboard is kind of twisted. If you look closely at it you can see the real message, watch out for cyclists. What most people take from this as they pass by is the thought ‘yup advertising sucks’.  It gets a message across, but the wrong one.

The aim of this advertising campaign was to be big, offensive and impossible to be ignored by those passing the billboard. The problem is that is so offensive to so many the advertisement of the graphics company is missed.

Here is another public message that forgot about the flow of traffic. This outdoor billboard in Monrovia is angled away from the street and it can only be seen by vehicles on the other side of the road. The images are also very small and will not be taken in by those passing by it unless they are slowing walking by.

This attempt to influence children on an outdoor billboard in a bad way is beyond sad, it is truly pathetic. Shocking adults is one thing, but attempting to influence small children and interfere with how a parent raises their children is going way too far PETA.

Ok clear image but the message is like many of the household cleaners that are for sale. When you can read the fine prints you discover it is about reducing waste in Ireland, but at highway speed, that will be missed. They should have included the word Recycle or reduce waste in the bold type to get the real message across instead they failed.

This is a total lack of attention to detail. Sex does sell and this young lady is beautiful. The problem is that by not mounting the sheets correctly, those passing by only see how bad this ad is presented and not what is being advertising which makes this another failure in the advertising world.

It is not that these outdoor billboards are bad or send the wrong signal. The problem here is there are way too many billboards present and to close together that no one will even attempt to read any of them. This is mass marketing with total failure. While the advertising company and owners of the outdoor billboards will make a hefty profit, those advertising on these signs will see little benefit from their investment.

This is one of the best examples of total clutter to stop from getting the message out to the public. If this was a highway identification sign posted with public tax dollars, the tax payers should demand a refund.

While it seems to endure the test of time, racism has no place in our civilized society. No matter and from what angle or perspective you view this advertisement by PlayStation it is just plain wrong. The image is so strong I had to take my time and look for the advertiser. If I was just driving by I would not have tried to look who posted it.  I would have just turned my head away in disgust.

What were they thinking when they came up with this advertising campaign. Not only does the slogan make no sense, but with the tree as an obstruction in front, no one will take the time to read it. This is another great example showing a lack of detail in this advertising campaign.

While this outdoor billboard looks nice, just what are they advertising? By saying ‘Pedro no shoot ze bool’ are they advertising a vegan Mexican restaurant? While the locals might recognize the figure most people who do not live in the area that are passing by won’t, making this to be another failure in advertising.

Ok this is another public service message. This one was created for the government of South Australia and by the lacking of lighting on this mobile billboard; it is only out on public roads during the day. The message has to be interpreted to look out for drunks walking at night. How effective this type of message is not known, but there is a need. Statistics show a large increase of pedestrian deaths between 3 pm and midnight over the rest of the day.

Once again what were they thinking when they decided to show a man who was attacked by another with a tomato and using vulgarity. None of that has anything to do with the soft drink Sprite that is even spelled wrong. Yes the image and words grab the attention of the viewer but the advertisers went overboard. Most viewers just look away in disgust which causes this ad to fail in its purpose.

This outdoor billboard attempts to use color and fading to make their statement. Most will understand the message as they pass by, but that is all. After it has been interpreted, the vehicles have passed it by and the location of the relief will not be read or absorbed.

What does the scratching of a cat on a wall have to do with a cell phone company?  After taking the time to read the fine print it is understood, but no one in a vehicle passing by will have that time. Yup this is another example of forgetting the basics of advertising.

This one with a made up word just has people thinking huh and by then they have passed it by. At times like this one getting to cute and original, the ad will backfire and fail.

Nice use of color but total failure of the advertiser. No one even just walking by will read this entire billboard. Maybe the advertiser that wanted this posted and did it anonymously since they did not place a logo or name on it. Just so everyone can know, this is an ad from CBS in the Tube in London.

This is an example of Prismavision being used on an outdoor billboard. This is a three sided moving billboard face that can be ok if assembled properly. It also has high maintenance on the pivoting triangles. When there is a mechanical problem all three advertisements are unavailable.

This one speaks for itself as just an awful idea. What is obvious is he has way too much money and does not know how to spend it. To make matters worse this outdoor billboard was posted in West Hollywood which is known to be predominantly gay. That is not the best place to find a single young lady.

Nice old car but way to much writing for anyone to absorb it all especially since most of the time when the ad is in view the travelers will be looking at the car. Remember 6 words or less.

This is another billboard with a nice message that never gets read by those passing by. Way too many words and the font are too small.

When an advertisement requires a person to think too much, the message can get lost like this anti corruption billboard in Rwanda.

Ok this is a skyline from some unknown city for some unknown reason. Upon looking into its history it was to be a political ad, but those passing by will never know this or care.

This one takes the cake. Most of the people that saw this billboard had no idea why it was there. It is not associated with any of the advertisements around it. Upon looking into it since I have the time, unlike those just passing by, this is a Japanese QR code. To get the message you have to scan the code with your cell phone which will take you to their website. Way too much work for anyone just passing by and why this is a total failure as an advertisement.

These 40 worst failures in Advertising Billboards of all time should be noted by anyone in the advertising business. Forget the basics and you will fail in your objective.

The 43 Best Advertising Billboards of all Time

The 43 best advertising billboards of all time include those that have catapulted sales for a company and attracted the attention of the public with a social awareness campaign.

Because of the different reasons outdoor billboards are used for, what works to sell a product will not be suitable for a social media message. These ad campaigns have to be designed individually and meet the goals of the advertisers.

  1. It is considered by many that the largest would be the best. The largest ever outdoor billboard was in Madrid. The 56,682 sq ft sign hung on the side of a hotel and advertised the Ford Ecosport utility vehicle. Its eminence size was measured to be larger than 20 tennis courts and is now recognized as a Guinness world record as the largest billboard ever.

  1. For many organizations a noticeable increase in sales are true indicators of the outdoor billboard’s In 2017 Toyota posted an interactive billboard in Time Square, New York City that people could actually climb up like a rock climbing wall. The theme was ‘How far will you take it’. The records show an increase in sales of the Toyota Hybrid vehicle in 2017 over 2016 sales. Ironically a majority of the media exposure on this billboard was on social media on the internet.

  1. There are many in our society that consider the environment as the top priority and is why the popularity of the Swedish billboard made a splash with the public with its birdfeeder billboard. This outdoor billboard was branding a giant Swedish engineer firm with the theme ‘engineering for life’. In the middle of the hands depicted on the billboard are 8 bird feeders so our feathered friends could interact with this advertisement and get a bite to eat.

  1. For the Austrian motorway rest stop ‘Oldtimer’ the best approach is to grab the attention of the viewer in a unique way. Since they are in the business of selling food and other consumables, the most effective would be an ad campaign that involved a person’s mouth. By placing an open woman’s mouth on the side of a mountain at a tunnel’s entrance an unforgettable sight is made that is really memorable.

  1. The offer of a free items is always a good way to get the attention of the public when using the mass media approach with Out-of-Home advertising. Reebok tried this approach successfully in Stockholm last year. By a person passing in front of the advertising sign at more than 10 mph they would be rewarded a new pair of Reebok ZPump 2.0 running shoes. This was made possible by the sign having a speed sensor installed in it that interacted with the public.

  1. To grab the attention of the public the use of an out of the ordinary shaped billboard can be effective. The state of Colorado took this approach back in 2011 in their public service message to reduce accidents in the highways. By introducing a 3-D sign that anyone glancing at it as they pass by will get the message about the dangers of tailgating.

  1. Pond’s facial cream used a unique way to grab the attention of the public by actually using the sign to partially cover up of the face in this ad campaign. By using the sign itself to cover a lady’s face is one way to cover-up pimples or you can use their cream to clean your pores. This ad campaign is simple yet effective.

  1. Sometimes less is better. This is where the use of well known images along with most of the billboard being blank is effective like this McDonalds advertisement on an outdoor billboard. For those who view it that are even a little hungry, this type of ad can make them instinctively be looking for the closest restaurant.

  1. The bigger companies in the world have the money and time to establish their brand. Just like an image of a Big Mac reminders the viewer of McDonalds, the iconic bottle’s shape used by Coca Cola reminds people of their refreshing selection of drinks. Once a product is branded like Coca Cola is, the image is more powerful than the words used on the billboard. It also takes less time to be absorbed by the public.

  1. Another great advertising campaign from the state of Colorado to attract the attention of the public was their use of misspelled words. With the phrase being common, the misspelling of the words causes interaction with the minds of the viewers who instinctive correct the message. This gets people to remember it.

  1. A simple yet effective way of attracting attention is with a normal ad with one variable out of the ordinary. This advertisement by Jeep for their Grand Cherokee is a cleaver billboard approach. With the simple tilting of the entire sign, it grabs a viewer’s attention while giving the impression the vehicle is meant to be climbing mountains.

  1. Another simple but highly effective public service message is this one from Australia to help reduce alcoholic related accidents and deaths. This advertisement uses simple but unusual words of ‘Drink Driving end here’ with a set of tire tracks that head from the road to the sign on a wall that drives the point across to all that view it. This way the advertisement includes not only the sign, but the area in front of the sign that people will walk on and take notice.

  1. The unusual is a very effective tool for advertisers to use in getting their message across. The view of a race car out of control on the side of a building as with this car in 3-D is very effective. The image draws attention to itself and has the public not only remembering the advertisement, but getting them talking about it.

  1. Being creative and simple is a very effective path to get the public to notice what is being advertised. This ad by Guinness is simple and causes the viewer to think about the blank spaces. Gu___ess who? Is really easy to fill in the blanks especially with their logo visible in the bottom right corner of the advertisement.

  1. Getting attention is the point of advertising where some make it simple while others take the absurd approach to being remembered. This Out-of-Home advertisements uses the make believe but popular Zombie craze in their approach to selling their products by this Ace Hardware store in Westlake. The point is they are getting noticed which can drive up sales and increase their profits. That is the point of mass media advertising.

  1. The use of outdoor billboards to send safety messages to the public is very common, so the approach has to be unique like this one from the Lemz advertising agency in the Netherlands. By showing what adults will see as compared to what a small child will view with their limited exposure to items including dangerous chemicals, will help to remind parents it is their responsibility to protect their children from these hazards. This public safety message is meant to save lives by reducing accidents involving household chemicals.

  1. Pedigree dog food advertisement took a simple approach with their advertisement while still providing something for free. This ad with a bright yellow background and a free blue bag for what a dog leaves behind in public is a great way to get noticed and remembered in a positive fashion. This also helps to keep the streets and sidewalks clean for all of us to use.

  1. One fact is true is that Sex sells when it comes to advertising. This ad for Snickers candy bar uses the possibility of sex to get their point across that by the consuming of a simple snack will then help a person to be able to concentrate on their objective instead of their hunger pains. The sexy picture is just to attract the viewer’s attention, but the boxing gloves get the point across of a hungry person being all thumbs.

  1. Another use of sex in a misleading way was recently done by the state of Texas to attract tourists to their state. The simple message is ‘Visit Texas and Explore all it’s wide open spaces’. The message is simple and the background image is a flat prairie where cattle will graze. What attracts the attention of those passing by is the image of a lady’s rear in very small white shorts. A subliminal message will be inferred by the image in the forefront by many and it is not the wide open prairie.

  1. Making a strong point with the product is an effective advertising tool. This one created by Euro RSCG is for the art supply store of Penline out of Malaysia emphasis the use of strong tape. This graphic design of the tape holding up the outdoor billboard on the side of the building is simple yet very effective in getting their point across to the public.

  1. To no one’s surprise the digital world and those that make their products also advertise on outdoor billboards in the real world. One of them is Apple which advertises their iPod and iTunes which emphasis just how much can be crammed into such a little device. Not only is this on a billboard, but they also place it out on social media sources like Pinterest for the world to view. This approach is effective in attracting attention of people in the real world and those in the digital one.

  1. IKEA is very famous for their furniture. In their JOY campaign developed by Zig advertising agency a 3-D display using their furniture to spell out the word JOY is effective in advertising their products. There is also the subliminal message of this furniture will bring joy to your life.

  1. By not limiting yourself to only using the space on the outdoor billboard opens more possibilities to get the attention of those that are passing by. By using the base of the billboard structure with an easy to recognize image, the message being sent can be very clear and effective as this message that is in place where a plan is available to help people that want to quit the smoking habit.

  1. Sometimes a simple approach does work best as shown in this 3-D Heineken billboard. With just the appearance of a hand behind a green film is about to grab the bottle, viewers can almost taste the beer.

  1. Because of how creative the private sector is in their advertising, the public service messages have been forced to do the same. To help emphasize the need to wear a seat belt no matter where a passenger is located in a vehicle is the depiction of a back seated passenger where the seat is attached to a slingshot. You can almost feel the person being catapulted forward.

  1. While this one is not a billboard, it is still an Out-of-Home advertisement that is really effective. By painting this park bench in resemblance to a Kit Kat bar partially unwrapped, the chocolate goodness can nearly be tasted.

  1. One of the most recognized businesses in the world is McDonalds. Their ads are so effective and the business has been branded so well they only need to show their products and you know who they are talking about like this pot of coffee street light.

  1. Here is another one by McDonalds that vaguely depicts their logo, but the world knows exactly who this billboard represents. This is a great example of subliminal message that works.

  1. For some companies that are very well known just the image of their product is enough for the public to recognize what the billboard is advertising. This Lego billboard is a great example of that type of advertising.

  1. With just a few seconds to catch the attention of the public as they pass by a billboard, many advertisers are using a 3-D image and the product to get their message across. This message from Imodium with an empty roll of bathroom tissue is very clear and understood in about 2 seconds.

  1. Making a statement with just an image is possible for branded products like Coca Cola. With a simple cartoon character of a giraffe, the new longer and slimmer Coke can is shown off to the public in an effective manner.

  1. Graphic illustrations are an effective way for advertisers to get their message across. In this ad Tabasco (spelled differently because English is not the main language in this country) is shown to be so hot that is burns through the billboard. This is an effective and simple approach.

  1. There are not many companies that can advertise with just an empty box and still get their point across. The delivery service company DHL is one of the few that can mainly because their box is not only bright yellow, but their service is used by millions each day.

  1. The use of two billboards to connect two different products is a rather unique way to advertise like this for lip stick and a cold refreshing Coca Cola. The straw connects the lips of the model with the bottle of Coke below tagging the two together. Another example of simple but effective advertising.

  1. In a dramatic set of illustrations this combination set of two billboards for the Chilled Mars candy bar has to two billboards connected with the frozen tongue of a man. This exaggeration is another great example on how to use adverting to your own advantage.

  1. Interactive outdoor billboards are relatively new and an effective way to get the attention of the public. This one by the publication The Economist has the light bulb going on when someone passes by it. They are trying to give the public the impression their publication help people get new ideas.

  1. The map by Amstel Beer shows a person where their product is available that is close by and asked the question why are you were it is not available. This is a unique and effective marketing tool that increases sales.

  1. Not all billboards are equal or rectangular as this one for Adidas foot wear proves. This larger than life image of a goalie stopping the ball is truly a memorable advertisement.

  1. This outdoor billboard by Cadbury is another one that just makes people crave for a creamy milk chocolate bar. This 3-D billboard does get the attention by those passing by and is remembered when a person is in the grocery or covenant store and a Cadbury bar is within reach.

  1. Another way to use two billboards to get your message across is like what Nike did in their ‘Power and Motion’ campaign with a runner plowing through a building then appearing on the next building.

  1. Cingular cell phone service provider used dramatics to get their point across. This two part billboard is so popular people stop by and they are take selfies with it.

  1. This one goes under the title When a Mini is a Giant This advertisement turns a building into a parking garage with ready to drive Mini Coopers.

  1. A new concept by Hot Wheels literally puts a new spin on the shape of a billboard. This one brings back memories of youth for most boys and the little race track with the loops.

These are some of the most successful and popular advertisements in the past few years. As depicted, some are simple while other are extravagant, but all are effective.

The Future of Outdoor Billboards for You

The future of outdoor billboards for you is bright with new innovated ways of helping business get their message out. Most of the improvements will be in the area of how the advertisements are created.

New use of Outdoor Billboards

As many have noticed the use of outdoor billboards to get a social message out is becoming more popular by the day. These are mainly being posted on the older static style of outdoor billboards that are made of wood and metal with a single message printed on vinyl.

The profitability potential of these social messages is higher than what most outdoor billboard owners charge because they know in advance the message will only be up for a short time. Because of this most outdoor business owners only post the social messages on billboards that are not presently leased out.

Digital Outdoor Billboards

The newest type of billboard is of the digital variety. These are more expensive to build and operate, but offer the possibility of posting 8 to 10 different messages a minute. This has increased the profit potential of each new digital billboard immensely.

These new billboards are capable of displaying a static message, one with moving characters and even short video clips. The correct type is chosen by just who the target audience is the business advertising is trying to reach.

In some municipalities the video option has been restricted due to how distracting it is to drivers.

Static Outdoor Billboards

The oldest, cheapest and most reliable type of advertising to the masses is still the static outdoor billboard. The way a message on this type of Out-of-Home advertising is being displayed has been around for more than 100 years. This is one of the best examples of how old fashioned is still relevant and valued.

This type of outdoor billboard is also the path many wanting to display a social message are using. They are the lowest cost and most effective in reaching the public with a message.

Breaking into the Outdoor Billboard Business Sector

For those entrepreneurs who are looking to gain a passive income by entering the outdoor billboard business sector, the first step is to locate and purchase your first billboard.

When selecting a billboard to purchase make sure the location has sufficient traffic so the desired number of views can be a selling point to get business to advertise on it. This is one example where the cheapest might not be the best. If the billboard is dilapidated and on a secondary road, the reason is has been left in disrepair is because the location is not financially viable.

Once a billboard in a prime location is located, then purchasing it will enter you into the outdoor billboard business sector. The next step is to find a business willing to advertise on it. This is where your salesmanship will come into play. The better you are at selling your billboard, the more profitable your business will be.

The future of outdoor billboards for you is vivid. This is one business sector that will never go out of style  or be fully replaced.

Earn a Passive Income with Outdoor Billboards

The ability to earn a passive income with outdoor billboards is available to everyone who enters this business sector. There is no special requirement necessary other than the ability to operate a business.

The passive income you will bring in is on the rental of billboards and posters where other business advertises. These spaces can be purchased outright or you can have a long term leases that gives you the right to post the advertisements.

Many people are hesitant to jump into this business sector due to their lack of experience in the advertising world. That is understandable, but like most other businesses you can outsource that type of work. By outsourcing you will keep your labor costs down and still turn a profit.

What many people do not realize is that many of the advertisements at bus stops on the benches and shelters are accomplished by the outdoor billboard business building the benches and shelters. By erecting the structures, they get the rights to advertise on them through a low cost lease with the local municipality. That makes this form of out-of-home advertising extremely profitable and long lasting.

Another low cost way to set up advertisement for your clients is to look for old building that are not occupied. The owners of these structures are not earning any income on their investment. By making them a reasonable offer, you would be able to advertise on the building and make a hefty profit.

The key to operating a profitable outdoor billboard business is to have the ability to find businesses that want to advertise and matching them up with a location for them to get their message out. Everything else can be outsourced.

For some entrepreneurs in this out-of-home advertising business the use of an truck was their launching mechanism. This type of vehicle has been used as a platform for mobile ads. This type of advertising is generally short term, but can bring in $1,000 to $2,000 a day depending on the location the vehicle will be roaming.

There have also been some entrepreneurs that use a bicycle for use with mobile ads. By attaching a small trailer to the back of the bike a sign can be pulled behind the bike and pedestrians in the area would take notice. This is an ideal way to advertising near and at the beaches on the coasts of America.

The way you can earn a passive income with an outdoor billboard business is to match up clients who need to advertise with a way to reach their target audience in an efficient manner.  The mechanism you use to achieve this goal is adjusted for each client you will have.

With each successful matching up of advertising space and client, the earning of passive income with your outdoor billboard business will occur. The more times you are successful in pairing these two variables up, the higher your income will be.

For anyone who wants more information on operating an outdoor billboard business our eBook is available which is full of information, specifications and data on this subject. It will help you break into this business sector and make it possible for you to earn a passive income with outdoor billboards

Return on Investment with Outdoor Billboards

The return on investment (ROI) with outdoor billboards with hard facts and numbers has been elusive since this business sector began. Over time advertising businesses have developed ways to track the effectiveness of their products by including items that can produce real numbers.

Promotional Codes

One of the easiest ways to track how effective an outdoor billboard advertising campaign is in attracting the public is with the use of a promotional code. This simple code can be a number or name. The key is to make it short and easy to remember.

By placing the promotional code on the billboard along with the advertisement, the response can be measured by tracking how many customers use it. The most common type of promotion offers a 10% discount on items in stock. Others might find it more advantageous to offer 0% interest on layaway items.

Landing Page

Another path to measuring how effective the advertisement is on a billboard is to create a unique landing page on the internet for the promotion. By using the promotional code or a simple keyword associated with your brand that will led customers to your unique page, the traffic numbers to the page can be counted.

Using Social Media

In the digital age social media is a huge part in the daily lives of the consumer. The use of a promotional word or number with a hash tag (#) is a way to get a measurable response.

The most popular social media sources right now include Facebook, Twitter and Instagram. The hash tag you chose will be critical into the response you will get. If you use #sale, your page will be buried and very easily could be lost. It has to be simple but unique like #10%offbeds.

Remember the people that use social media are there for their enjoyment and entertainment. They have short attention spans and like things simple. Your message has to be simple to work.

Telephone Number

Before the advent of the internet and social media advertisers used a unique telephone number as a means to track the effectiveness of an advertisement on an outdoor billboard. For those who have a target audience of the older citizens in the population, this path will produce the best results.

Items to Remember

To generate the numbers desired for any promotion, the foundation has to be laid correctly. This includes knowing your target audience and their preferences.  As stated before the older generation prefer the use of old fashioned telephones while the younger generation would use the internet and social media. Pick the correct type of promotion to fit the needs of your target audience.

You must also have the outdoor billboard in the location where your target audience frequents. Extreme examples of what not to do include advertising a surfboard in the plains or mountain states of America or it would also not be wise to place an ad for a field tractor near a beach on the coast.

Finding the return on investment with an outdoor billboard is possible once you know how to achieve it. Match the path with the target audience then look at the results.

Constantly Changing Media Landscape including Outdoor Billboards

The outdoor billboards we all see on a daily basis are just part of the media landscape that surrounds us. Like most things in the business world it is in a constant state of flux. What has been constant in the past few years is growth in the Out-of-Home advertising sector that includes outdoor billboards. The Outdoor Advertising Association of America reported a 1.2% growth in the year 2017.

In 2017 Out-of-home advertising was behind newspapers in revenue, but the gap is getting smaller. As reported on Monday of this week the New York Daily News cut its staff by 50%. This is more evidence that as the outdoor billboard business continues to grow while other forms of advertising like newspapers are shrinking.

What has changed from the past in the outdoor billboard business sector is that many of the social themes advertising on outdoor billboards are becoming news in the other forums. Two of the more recent examples of this are how a Finnish newspaper used outdoor billboards when both President Trump and President Putin visited Helsinki. The other was the Save the Horses campaign in North Carolina.

Both of those examples were seen by more people in the digital social media of the internet and in news reports than by the number of people that actually passed by the outdoor billboards. This is just how much exposure outdoor billboards are currently receiving in the world and getting their message out.

You too can join in this expansion, success and profits by investing in the outdoor billboards. This can be as easy and purchasing a lease on a billboard or buying the billboard itself. It all begins with the first investment. This process is fully explained in our eBook.

In the eBook are exactly how to begin in the outdoor billboard business and be successful. This includes the types of outdoor billboards and other forms of advertising so you can expand you business as the passive income begins to flow in.

Another very good part of the eBook is the descriptions of the paper work required for legal purposes. Not only is it explained what is required, but real life examples are presented so the investor knows what to expect in this business sector.

What many do not know is this is a type of investment similar to the stock market, but you have more control than you do with the price fluctuations of stocks and bonds. This is a positive path for accumulating wealth for retirement, a second income or as the primary source of income for your family.

With the constantly changing landscape of the outdoor business sector has been advantageous for investors for over a decade now. This form of investing has a track record of providing a constant passive income flow into the business once clients are obtained. Most leases run for a year and many of them continue their relationship with the advertisers for decades.

Finnish Paper uses Outdoor Billboards to reach Presidents Trump and Putin

The use of outdoor billboards by a Finnish paper to send messages to both Presidents Putin and Trump is a unique campaign. To make sure their message was received by these two dignitaries the campaign is using 300 outdoor billboards with different messages in both English and Russian languages.

Two of the messages directed at President Trump include “Mr. President, Welcome to the land of free press” along with one that actually uses President Trumps name it in which used the words “Trump calls media enemy of the people.”

There were also messaged directed at President Putin, but Translations have not been published. The 300 billboards are paid for by Finnish paper Helsingin Sanomat.

Their messages have been placed on outdoor billboards and at bus stops on the road from the airport to the location of the summit meeting, the presidential palace. There were also some in the airport itself.

The intention of the campaign by the Finnish paper is explained in a press release by the paper’s editor-in-chief Kaius Nieme which included this quote, “raise the topic of the freedom of the press around the world.”

Other groups have joined in the campaign with their own messages including the sign reading “Trump and Putin: Stop the Crimes Against Humanity in Chechnya.” This message was posted by the Human Right Campaign and is actually on the presidential palace.  Greenpeace also posted two ads on the Kallio church with the statement “Warm Our Hearts, Not Our Planet.” Both of these postings were reported by the Huffington Post.

Just like the Save the Horse Outdoor Billboard Campaign in North Carolina, the messages in Helsinki are aimed at visitors to the area.  While the campaign to save the horses is using the billboards as a mass media outlet to the public, the campaign in Helsinki is aimed at two power world leaders on the surface, but realistically it was done so media coverage in papers, TV and radio would take notice of the protests.

No matter the reason for the posting of the messages, the use of outdoor billboards has once again proven its relevance in the modern digital world of advertising. This way to reach the public has been effective for more than 100 years and is still going strong.

It is true some of the most covered campaigns on outdoor billboards are in large metropolitan areas and the outdoor billboard business in these cities that are charging a premium for their ad space. In the smaller populated areas, the rent for such space is lower, but still a great source of continuous and passive income.

The outdoor billboard business sector is a place those that want to get a message out to the public can do so in a cost effective manner.  For those in the outdoor billboard business sector, their services will always be in need and is great second income as it is for many who make this type of investment.

Controversial Messages on Outdoor Billboards

There are checks and balances for all messages that are posted in the outdoor billboard business sector. These checks are not only in place in America but other countries like Australia. This is to prevent any racial vilification or prejudice towards any group of people due to their heritage, ancestry or political views.

Earlier this week a billboard near Vegas, Texas came under scrutiny after it was noticed and the image posted on Facebook by a local as reported by the Star -Telegraph. The sign read “Liberals Please continue on I-40 until you have left our GREAT STATE OF TEXAS’.

The local was from a nearby town of Fritch, Texas that has a population of just above 2,000. The town of Vegas has a population of 906 as recoded in the census of 2016. On the Facebook page of Kylee Mccallie was the caption of ‘Billboard 6 miles east of Vega on I-40 east bound! I like it!’

As of late Wednesday the billboard message has been reportedly removed according to one of over 2,500 responses to this Facebook page.

In response the site gofundme.com has raised enough funds to post the billboard with the message ‘Texas is for Everyone”.  This message will be on a digital billboard at the junction of I-40 and Coulter. The sign is expected to be posted by Friday June 22, 2018 and should remain in place for a minimum of 4 weeks.

In Australia there was another controversial message to be posted on an outdoor billboard. The Aboriginal Victoria’s Deadly Questions campaign has been stopped after the Outdoor Media Association (OMA) advised APN Outdoor not to post it.

The ad and campaign was designed to have non-native Australia’s or non-Aboriginal Australia’s ask the tough questions they have about the aboriginal people and the Australian government support of them.

Of the seven ads that were proposed two of them were found to be discriminatory towards the Aboriginal people according to the Australian Association of National Advertisers code of ethics.

The image of one of the two messages was mocked up and then posted by Mumbrella and the Guardian in a report about this situation. The entire campaign developed by the Victorian Government has been pulled from the advertising company of APN Outdoors, but instead will now be posted by JC Decaux.

At this time there are no details about the new ad campaign that have been released by the Australian Government or the ad agency.

What is ironic is that the ad that was posted then removed was funded by a private citizen in Texas, but the ad campaign funded by the Australian Government was blocked. Maybe the difference was the extent of the campaigns. The one it Texas was just local while the campaign in Victoria, Australia was to be more wide spread. The other difference was an ethical group was named by the ad in Australia while the ad in Texas targeted a political view.

It is events like the two examples above that the outdoor billboard business owners has to consider in their daily business dealings with those that want to get a message out.

The Latest Ads in Outdoor Billboards for Summer 2018

In the summer of 2018 there has been new paths taken by outdoor billboard owners to attract the attention of the public as they pass by the signs. Many do it to help brand recognition of their clients while others use a holiday of social recognition day to highlight it in a unique manner.

To help recognize World Oceans Day that occurred on June 8th last Friday, Corona Beer had six outdoor billboards advertisements created and posted. To help get the point across of the damage plastics were doing to the oceans, the public was encouraged to donate old and used plastic and place it near the billboards.

On the billboard was an image of a surfer catching a wave. The plastic that was collected and accumulated by the public was then stacked in front of the billboard in the shape of a wave. This added a third dimension to the billboard most do not have.

Corona did place their name on a small poster below the billboard. Unlike the full color the surfer and wave were depicted with, the poster with the Corona name was in simple white background with black lettering.

The outdoor billboard is located in the UK. Corona also created five more for this World Oceans Day. They are located in Melbourne, Australia; Santiago, Chile; Bogota, Colombia; Santo Domingo, Dominican Republic and Lima, Peru.

The advertisement was posted on the social; media site Twitter by Campaign Live of the UK.

Another manufacturer has also recently used a recognition day to promote themselves. This instance was Hasbro and Children’s Day which will occur on November 20th of this year. The new posters went up in April of this year and were under the theme of Play-Doh; ‘Open a Jar of Imagination’.

The campaign might be aimed at children, but its focus is really on adults and the importance of encouraging the youth of this world to use their imagination.

The ads have been placed at bus stops in cities across America. Along with billboards that are at eye level.

The ads depict a clear plastic container with a jar of Play-Doh inside. The clear plastic containers are in the shapes of a robot, airplane and an owl. These same shaped containers can be found in stores where Play-Doh is being sold. They will only be available for a limited time.

The ads can be seen on the social media site Pinterest.

Both of these ads are just one way businesses get their message across to the public by using a day recognized as special. In the case of Corona, it is to bring awareness to a huge problem that the world has yet to truly recognize.

Hasbro on the other hand is using theirs to inspire parents the importance of teaching their children so they can be better prepared to face the challenges this world will throw at them when they reach adulthood.

Both ads will also help to build brand awareness and loyalty because of this approach there is more than selling the product in their business plan.