Content Layouts
An outdoor advertising sign in the form of a billboard consists of at least one display panel and it’s supporting framework. Billboards may be freestanding, mounted to buildings, or attached to other structures. Modern billboards conform to engineering standards and are typically constructed of steel, while older billboards structures are made of wood or angle iron frames. A billboard may be smaller than the permitted size.
This allows for the addition of a cutout or extension within the square foot envelope of the permitted area. Billboards vary in display position and size, but the industry standard display faces include:
12 ft. x 25 ft. = 300 square feet
10.5 ft x 36 ft = 378 square feet
12 ft. x 40 ft. = 480 square feet
14 ft. x 48 ft. = 672 square feet
16 ft. x 60 ft. = 960 square feet
20 ft. x 50 ft. =1,000 square feet
The typical arrangements of display faces include: single face, back-to-back, or V-build, side-by-side, stacked, and tri-build configurations.
Billboard companies enter into sales contracts for advertising space on their billboards.
Advertisements are designed and/or produced by a billboard company or an advertising agency in response to client specifications. Advertising space is often marketed for a group of billboards rather than for a single billboard. Group sales are called “showings.”
Showings are based on demographic information and are designed to target a market with a specified level of advertising exposure. The client has no interest in the real property.
Billboard sites are typically leased from an unrelated third party who owns the land or structure to which the billboard is affixed. The owner of the site generally has no interest in the billboard structure. A billboard site, the land or structure upon which a billboard is situated, is generally limited to an area large enough to accommodate the billboard structure and foundation, along with enough space to provide for access to do service and maintenance work.
