The use of outdoor billboards by a Finnish paper to send messages to both Presidents Putin and Trump is a unique campaign. To make sure their message was received by these two dignitaries the campaign is using 300 outdoor billboards with different messages in both English and Russian languages.
Two of the messages directed at President Trump include “Mr. President, Welcome to the land of free press” along with one that actually uses President Trumps name it in which used the words “Trump calls media enemy of the people.”
There were also messaged directed at President Putin, but Translations have not been published. The 300 billboards are paid for by Finnish paper Helsingin Sanomat.
Their messages have been placed on outdoor billboards and at bus stops on the road from the airport to the location of the summit meeting, the presidential palace. There were also some in the airport itself.
The intention of the campaign by the Finnish paper is explained in a press release by the paper’s editor-in-chief Kaius Nieme which included this quote, “raise the topic of the freedom of the press around the world.”
Other groups have joined in the campaign with their own messages including the sign reading “Trump and Putin: Stop the Crimes Against Humanity in Chechnya.” This message was posted by the Human Right Campaign and is actually on the presidential palace. Greenpeace also posted two ads on the Kallio church with the statement “Warm Our Hearts, Not Our Planet.” Both of these postings were reported by the Huffington Post.
Just like the Save the Horse Outdoor Billboard Campaign in North Carolina, the messages in Helsinki are aimed at visitors to the area. While the campaign to save the horses is using the billboards as a mass media outlet to the public, the campaign in Helsinki is aimed at two power world leaders on the surface, but realistically it was done so media coverage in papers, TV and radio would take notice of the protests.
No matter the reason for the posting of the messages, the use of outdoor billboards has once again proven its relevance in the modern digital world of advertising. This way to reach the public has been effective for more than 100 years and is still going strong.
It is true some of the most covered campaigns on outdoor billboards are in large metropolitan areas and the outdoor billboard business in these cities that are charging a premium for their ad space. In the smaller populated areas, the rent for such space is lower, but still a great source of continuous and passive income.
The outdoor billboard business sector is a place those that want to get a message out to the public can do so in a cost effective manner. For those in the outdoor billboard business sector, their services will always be in need and is great second income as it is for many who make this type of investment.