4 Billboards of Wichita

Just like in the movie 3 Billboards Outside Ebbing Missouri, there are the real life 4 Billboards of Wichita, Kansas. Just like in the movie, the theme is seeking justice for a life lost and the lack of proper police investigation into the death.

The picture of what the billboards say was posted on the local news channels Twitter page of KWCH12.

The black letters on red background might be hard to read, but could have been used to signify the blood and then death of an innocent man. The billboards read “ANDY FINCH IS DEAD. IF YOU BELIEVE IN JUSTICE, IT’S TIME TO FILE CHARGES.” The color scheme is the same as the now famous movie.

The four billboards are posted in all four directions of the compass on and near Rock Road in Wichita. They have garnered attention even with the March Madness Tournament going on which Wichita State was part of until their defeat by Marshal.

The reason the billboards have been posted is because after 3 months of no action by the police for pressing charges against one of their own who gunned down an innocent man.

Andy Finch was an unarmed 28 year old who died in his front yard after being shot by an unnamed police officer as the reports have stated, when the police were responding to a swatting hoax. Andy Finch was just a victim of the swathing hoax and had nothing to do with it, yet he is dead and no accountability by the person that gunned him down has been taken by the local police department.

The billboards where posted by JusticeforAndy.org. The website states it is owned by members of the community in Wichita. No names other than the victim, the criminal that made the prank phone call and the police officer identified by witnesses from the scene of the killing.

Only time will tell just how effective the 4 billboards of Wichita will be. It has been three months now since the incident and now the billboards are up and attracting attention. This will apply pressure to the police department, but so far police claim no fault in the incident.

In the movie it took months for before the sheriff took action and that was when he was on near death. So far 3 months have elapsed since the killing of Andy Finch occurred. It has only been days since the billboards went up. Will the country react?

If history repeats itself, this police officer that gunned down Andy will just be reassigned to another area because the unarmed man had no political influence or wealth. It is very common. Justice for innocent victims of the police killings is rare.

Hopefully the 4 billboards of Wichita will make a difference.

The billboards from the movie and from Wichita are about police violence and inaction in solving or resolving crimes, but this same approach can be used for other purposes.

Outdoor billboards are the oldest and most effective mass media advertising that will be seen by the most people of any kind of ad to date. If you have a message, this approach will get you noticed.

Sources: KWCH12, Huffington Post

The New Trendy Outdoor Billboard Business

The newest trend in advertising is the use of 3 billboards. The trend was influenced by the Oscar winning movie 3 billboards Outside Ebbing Missouri which showed how 3 billboards could grab the attention of those passing  with short and to the point messages, one leading to the next.

No longer is the outdoor billboard business reserved for product advertising. More and more organizations are using them to spread their message. The latest themes are gun control in American and in England the fight over Brexit to name just two.

In the past there had been an occasional personal message that has included a marriage proposal that was successful. In Cleveland the use of 3 billboards last month was used in an attempt to persuade LeBron James to switch teams and play for Philadelphia when he becomes a free agent next year.

As with all of the messages, they are short, sweet, to the point and their message is getting out with people noticing them. Because of not only the movie, but also the recent use of 3 billboards with numerous messages on a wide variety of topics, the outdoor billboard business is going through an upsurge in business.

Right now is the time to get into the outdoor billboard business while it is still going up. This is a very profitable business venture that has been around for over 100 years and will never go way as long as there are roads and people traveling on them.

What many do not realize or have thought about is that the outdoor billboard business is more than just the huge signs by the roads across the nation. This type of advertising is all around us, but at times goes unnoticed.

The poster size advertising can be seen at bus stops, in, at and on the subways and trains and on light posts. The size and magnitude of this lucrative business venture is unparalleled in terms of the number of people that see them.

This is a mass media marketing approach, but it can also be used to target a specific audience like the marriage proposal and the private ad to let LeBron now knows he is wanted on the Philadelphia basketball team.  The proposal bill board was located in a place where the one lady it was intended for would see it. The LeBron billboards were place approximately 7 miles away from where the Cavaliers play their home games on one of the roads leading to the stadium.

The outdoor billboard business is ready to handle any message on any subject for the most part. This path is for those that want to reach out and deliver their message to as many people as possible and for organizations looking to use this media source to accomplish their goals of informing the public.

For those in the outdoor bill board business, the costs are relatively low for this new approach to getting the message across. Most of the messages are simple words on vinyl and the graphics are basic. This increases the profit potential of each billboard rented and posted for the outdoor billboard business owner.

It is true the internet is a great place to advertise, but with the outdoor billboard campaigns using the social media and pictures of the signs, the billboard is still the backbone of the advertising industry and will remain so for the foreseeable future.


Outdoor Billboard Business e-book REVIEW

“The Billboard Guide – How to Make Money in Billboards” e-book Review

Billboard advertising has definitely stood the tests of time. Despite the introduction of new advertising mediums and broadcasting platforms, billboard advertising has endured and has even adapted the modernistic approach of the digital world. Over the years, billboards have advertised thousands of products from thousands of companies luring customers to buy their wares. The longevity of this industry is testament to ongoing billboard advertising effectiveness.

The Billboard Guide – How to Make Money in Billboards e-book is a complete guide on the billboard business. The e-book is a comprehensive guide that outlines not only the history of billboard advertising but also provides the detailed information regarding the types of billboards, billboard design, permits required and the restrictions involved in setting up billboards.

Outdoor Billboard Business

The Billboard Guide – How to Make Money in Billboards – ebook

The preface of the e-book outlines the content, and describes billboard advertising and its viability as a source of outdoor advertising. The book covers all aspects of outdoor advertising with respect to billboards, as well as providing information relevant to the setting up of a new outdoor billboard business. The author has provided real life instances and examples, and has successfully presented the information in a readable format to help the reader understand the subject matter.

The viability of any business is adjudged from its commercial valuation. Outdoor advertising, especially with billboards, is a profitable venture only if it is carried out with conviction, effort and in the right information. The e-book provides ways to convert existing billboards into profitable ones with a little tweaking. It also highlights the need to be extra-vigilant and smart in finding new locations for billboards, find the not-so-profitable locations that can be turned in your favor and ways to start the business with a minimal investment.

The Outdoor Billboard Business is not a get-rich-quick business venture but once established it is one of the most profitable businesses. There are no nagging tenants who call in the middle of the night. Instead there are advertising companies who lease billboards and are willing to pay a decent rental over the leased period to display billboard ads. So, it is a good business that needs to be handled with care initially and one that takes care of the owner later.

The Outdoor Billboard Business is not a get-rich-quick business venture but once established it is one of the most profitable businesses.

The e-book has very aptly described the history of outdoor advertising. The changes that the industry has seen over time are worth noting, and these changes remind us of the development that has taken place over the years.

The next section, regarding the standards of the billboard industry, provides important information, as it lays out the details on the types of billboards and the technology options that are available for those who are interested in the business. The section also provides information related to the establishment, upkeep and maintenance of the billboards.

In the next section, the e-book refers to the fixed rules that are applicable to the establishment of outdoor billboards. While the permits and zoning issues are localized issues pertaining to particular areas, the basic rules remain the same, no matter which area is being considered for outdoor advertising. Obtaining the basic permits is essential for outdoor advertising. The section deals comprehensively with the issues involved, and outlines the permits required for the business.

The Billboard Guide also guides the reader on how to put their plans to action. The next section of the e-book covers the negotiation aspect of outdoor advertising. The business owner has to deal with property owners, billboard owners and advertisers to establish a profitable venture. Dealing and negotiating with property owners is of prime importance and the e-book caters to this section very well, outlining industry standards and compensation amounts.

While in the earlier sections the e-book refers to the history of outdoor advertising, and the methods for dealing and negotiating with various parties in the business, the following section deals with the actual business of how to start billboard business ventures. The section outlines the details of how to start your outdoor billboard business by finding a relevant location for your billboards, working with advertisers and describing methods to put an agreement together. The basics of advertisement design, salesmanship, color usage, usage of web resources and effective messaging are outlined in this section of the e-book.

Lastly the book deals with the insurance coverage and the legal liabilities of the billboard owner. The Billboard Guide also deals comprehensively with the workers’ safety and provides details on how the billboard owners can safeguard their workers from any untoward incidents.

As the author’s involvement and experience with billboards spans a great number of years, some of the material referenced dates back some time. For example, the e-book makes reference to the most advertised names on billboards being that of Miller, McDonalds and Anheuser Bush, quoted from a survey conducted in 2003. However, it has also been updated with the most recent reports – that being that according to the Outdoor Advertising Association of America, the top three companies advertising on billboards as of 2009 were McDonald’s, Verizon Long Distance and Pepsi. So whilst The Billboard Guide has been around for a number of years, the effort is being made to ensure the information is updated and relevant.

Although well-written, the e-book does not provide any bibliography or sources from where the information has been gathered. This appears to be due to the author being a long-time billboard owner and knowing much of the information first hand. Nonetheless the addition of the resources would be an enhancement to the e-book.

Overall, the author has successfully produced a complete guide on the outdoor billboard businss. Readers interested in knowing more about the outdoor billboard business can refer to The Billboard Guide for information related to the existing rules and permits required for this area of outdoor advertising. The addition of diagrammatic representations of billboards and the images of the various types of billboard structures certainly make the e-book an inspiring read, and a complete and helpful source of information for anyone involved in or thinking of entering the outdoor billboard business.