Why Do Businesses Advertise with Outdoor Billboards?

Outdoor Billboard Advertising Benefits :

Times Square Outdoor Billboards #1

Outdoor Billboard advertising has many features and benefits that make it an attractive medium for the prospective advertiser or billboard owner.

Understanding all that outdoor billboards have to offer will help you realize that it is the perfect advertising solution for the needs of business owners, regardless of the size of their business. Whether a local businessperson buying a single display, or a national brand looking to complement other advertising media needs, outdoorbillboardsite.com will supply you with the valuable information that you need.

Outdoor Billboard advertising displays are truly the oldest form of advertising. People have been using outdoor signs and posters since the beginning of all business. Before radio. Before television. Before magazines. Outdoor advertising s a medium which has stood the test of time, and will continue to thrive well into the future, and this is because of one very good reason: It works!

Outdoor Billboard Advertising Benefits for Business:

  • Billboard ads are the most effective medium to target a specific local area.
  • Billboards deliver the most enduring repeat impressions to target an audience.
  • The ability to provide the most daily impressions, per person for an extended period of time.
  • An excellent way to complement other parts of a business’s advertising media mix (TV, radio).
  • An excellent stand-alone medium that will succeed without reinforcement from other media.
  • Makes for excellent teaser campaigns that is often eagerly anticipated by the audience.
  • Excellent sources for directional media, guiding potential customers to a physical business location (Turn left now, exit here, etc.)
  • Perfect media for small advertising budgets
  • Message visibility 24 hours a day, 7 days a week
  • The form of advertising media no one can turn off or walk away from

In some cases, the cheapest form of advertising because the ad will run every single day – unlike newspapers ads.

The Billboard Advertising Message Does Not Turn Off

Outdoor Billboard advertising…

…literally has thousands of benefits to the advertiser, the billboard owner and the land or building owner and these are just a few of the highlights.

For these reasons outdoor advertising has sustained itself as a very attractive choice for people who are looking to grow their businesses and so provides an opportunity for those wishing to invest in the outdoor billboard business and provide this valuable service to business owners.

Mobile Billboards: 10 good reasons Advertisers use them

Mobile billboards have the benefits of billboard advertising, plus the addition of being able to take the advertising message to where the customers are.

Mobile Billboards take the Message to Customers

1. Billboard advertising works! It lives up to its promise, reaches more people than any other medium (apart from TV and perhaps web), and offers better value for money.

2. Businesses can take their message directly to the areas where their customers are – there is no wasted advertising which in turn means dollar for dollar this medium works harder and is more cost effective than most other mediums.

3. It is stand alone advertising – the business’s message stands out from their competitors’ unlike local paper and radio advertising.

4. Billboard Advertising cannot be thrown away, switched off or turned over which means it gets noticed and works for the business all of the time

5. No other form of local advertising can reach as many people at such a low rate per thousand …which means a business can reach on average over 150,000 people over a week for less than ½ cent per person.

6. Billboards are always working, stationary or moving so there is no wastage.

7. Billboards are eye level and eye catching meaning people look directly at the business’s message – which is pretty much the whole point of advertising in the first place.

8. The billboards are big, moving, unusual and unique which means they cannot be missed and people can’t help but look. This also makes mobile billboards excellent for branding.

9. The business is advertising on a medium which is perceived to be very expensive which adds massive credibility from both the business’s customers’ and competitors’ perspective.

10. Mobile billboards can cover a far greater area than other advertising mediums so you don’t have to advertise in dozens of overlapping newspapers and radio stations and in the process pay over-the-top rates.

Mobile billboards are big, moving, unusual and unique which means they cannot be missed and people can’t help but look. This also makes mobile billboards excellent for branding.

Why Outdoor Billboards?

When people think of Outdoor Advertising, they usually think of the colorful billboards along our streets and highways.

Included in the “outdoor” classification, however, are benches, posters, signs and transit advertising (the advertising on buses, subways, taxicabs and trains). They are all share similar advertising rules and methods.

Outdoor advertising reaches its audience as an element of the environment. Unlike newspaper, radio or TV, it doesn’t have to be invited into the home. And it doesn’t provide entertainment to sustain its audience.

Outdoor Billboards Along City Streets

Some Outdoor Advertising Advantages:

  • Since it is in the public domain, Outdoor Advertising assuredly reaches its audience. People can’t “switch it off” or “throw it out.” People are exposed to it whether they like it or not. In this sense, outdoor advertising truly has a “captured audience.”
  • It’s messages work on the advertising principle of “frequency.” Since most messages stay in the same place for a period of a month or more, people who drive by or walk past see the same billboards advertising message a number of times.
  • Particular locations can be acquired for certain purposes. A billboard located a block in front of your business can display outdoor ads to direct people to your showroom. Or you can reach rural areas efficiently by placing a billboard in each small town.
  • Outdoor advertising is an excellent adjunct to other types of advertising you are doing. In fact, it is most effective when coupled with other media.

Some Outdoor Disadvantages

  • Outdoor advertising is a glance medium. At best, it only draws 2-3 seconds of a reader’s time. So the billboards advertising has to be brief.
  • Messages must be brief to fit in that 2-3 second time frame. Ninety-five percent of the time, either the message or the audience is in motion.
  • The nature of the way you have to buy outdoor advertising (usually a three month commitment with most billboard sign companies) is not conducive to a very short, week-long campaign.

Outdoor Advertising Signs are Well Entrenched in Some Locations

When a business buys outdoor advertising, they need to remember that location is everything. High traffic areas are ideal. The exposure from outdoor advertising signs in an undesirable area will do a business little good. Keep the message concise (use only five to seven words) and make it creatively appealing to attract readership. Few words, large illustrations (or photos), bold colors and simple backgrounds will create the most effective outdoor advertising messages.

Billboard Definitions

Like any industry niche, the outdoor billboard business has a lingo all of its own. Here we’ve listed the essential definitions of terminology that’s used about billboards.

Catwalk – Platform located underneath the sign face, either in front or in back, used as support for the maintenance crew.

Centermount – Monopole structure in which the supporting column is affixed to the center of the display panel.

Display Face (panels) – The flat area normally rectangular in shape where the advertisement is displayed.

Double Face – A billboard structure that has two display panels, which are parallel to each other and facing in opposite directions.

Extension – A part of the advertisement extending beyond the display face in order to create better impact.

Flag Mount – Monopole structure in which the supporting column is affixed to the left or right of the center of the display panel.

Footings – Concrete used to solidify the structure keeping it upright in the ground.

Illumination – Light fixtures attached to a sign so that the message is visible in hours of darkness.

HAGL – Height Above Ground Level is the distance in feet from the ground to the lowest edge of the bottom molding.

Lease Cost – Costs associated with obtaining a lease site.

Molding – Decorative frame surrounding the printed message on the display face.

Reflectors – Copy material that has been designed to reflect light to aid in visibility in hours of darkness when illumination is not present on the billboard structure.

Single Face – Billboard structure that has a single display panel facing in only one direction.

Stackmount – A billboard structure in which multiple display panels are set above one another.

Stringers or Crossmembers – Wood or steel braces attached to the back of the sign that support the structures.

Triangle – A billboard structure having three display panels arranged in the shape of a triangle with each panel facing in a different direction.

Uprights -Vertical posts, pipes or beams, mounted into the ground that keep the sign erect.

V Face – A billboard structure having two display panels that are not parallel to each other, facing in opposite directions.