The 40 Worst Failures in Advertising Billboards of All Time


The 40 worst failures in advertising billboards of all time all began with the need to put out a message. The problem was in the delivery of the message. This could be in the words and or pictures to get the attention of those passing by. If the right message is not received by the viewers then the advertising campaign is a failure.

One great example of this is an advertisement in a car on the tube in London. At first glance this ad seems to glorify the selling of arms and munitions to Arab nations. For many the small print will not be read because they are so turned off by the large print. This is an example of how a very poor choice of words can cause the real message to never be received by those that view the billboard.

This advertisement from an insurance company does not even make sense. At a glance it is almost impossible to know what they represent or attempting to sell. This ad forgets to make the message short and simple. While it is short, it is not simple or clear and fails.

This is another example of very poor choice in words by the person who not only came up with the advertising idea, but those that approved it.  The flames are a nice touch, but the insinuation your mouth has its own face is a stretch too far.

One group that nearly always goes too far in their advertising campaigns is PETA. Save the Whales is a good idea, but I am talking about the marine animals. With the depiction of a fat women and telling them to lose the blubber and only eat vegetables is just an insult and in poor taste.

This one is difficult to get a message from. With the image of two women about to kiss, the words are not even seen by the viewers. For a company that is in the business of teaching the English language, they sure do not know how to use it properly.

What in the world is this outdoor billboard trying to say? Yes the image of the boy in a mask is cute, but the imitation of the Force from Star Wars has nothing to do with banking and investing. This is another message lost to the world.

This is a great example of how public service messages in third world nations have a very small budget. The ad does not grab your attention and for most will not be remembered.

This depiction is how the placing of two unrelated advertisements next to each other can just be a very poor choice. The example is from the UK where the advertisers did not look where the billboard was to be placed before they were posted.

Wow what a mess of an advertisement. This is a great example of what not to do when attempting to compose an advertising campaign. This image is so jumbled it is just ignored and a total waste of advertising money.

This is a confusing advertisement that only sends the message WHAT??? Seeing cute baby animals has nothing to do with being a vegetarian. What this campaigns has forgotten, in some parts of Asia, both of these are eaten. This is a very bad choice of words and characters. Most of all the baby animals are not eaten, it is the adults.

This ad uses the wrong type of font and the message is too hard to read and way too long. When the basics of 6 words or less and to the point easy to read are forgotten so is the message.

This tobacco advertisement forgot not everyone knows English. This is an example of not knowing the target audience or maybe it is simply not caring. Just so everyone knows this outdoor billboard is in Romania. In most parts of the world tobacco is not permitted to be advertised.

This is a perfect example of how not to mix colors to get a message across. This message is just on a small sign, but is confusing for those passing by it. For many it also hurts their eyes because they have to focus so intensely to read it and another failure from the advertising world.

Ok, nice clear message, but for what purpose? Is this an advertisement for the green frogs of the area and its safe for them to hoop around? Way too many questions involved with this advertisement.  Whoever put this up should have thought about it for a longer time.

This outdoor billboard is an example of an attempt to use patriotism as a force to make people switch the beer they drink. This was a nice attempt, but the country of Texas has not been around for more than 180 years. This is one that just gets ignored by a majority of those who see it.

Conflict and religion sometimes goes hand in hand. With this advertising campaign, the message does not make sense for anyone of the Christian faith. Jesus has his own literature it is called the Holy Bible. This is a bad choice of words that has led to a failure of the message getting across to the target audience.

Forgetting the principals in proper outdoor advertisement is very common with public messages. This one from the county San Diego is well meaning, but the print is too small and way too long for anyone in a car to read it. All it does with the image is to say look swimming is fun.

This is an attempt of being cute gone wrong. Yes the images are nice, but with just a glance the message does not go through. With the two cars and what appears to be a sun between them forces a person to think about what are they saying? By then the name of the legal firm is out of sight because the cars are just traveling to fast for this message to be received.

This outdoor billboard is kind of twisted. If you look closely at it you can see the real message, watch out for cyclists. What most people take from this as they pass by is the thought ‘yup advertising sucks’.  It gets a message across, but the wrong one.

The aim of this advertising campaign was to be big, offensive and impossible to be ignored by those passing the billboard. The problem is that is so offensive to so many the advertisement of the graphics company is missed.

Here is another public message that forgot about the flow of traffic. This outdoor billboard in Monrovia is angled away from the street and it can only be seen by vehicles on the other side of the road. The images are also very small and will not be taken in by those passing by it unless they are slowing walking by.

This attempt to influence children on an outdoor billboard in a bad way is beyond sad, it is truly pathetic. Shocking adults is one thing, but attempting to influence small children and interfere with how a parent raises their children is going way too far PETA.

Ok clear image but the message is like many of the household cleaners that are for sale. When you can read the fine prints you discover it is about reducing waste in Ireland, but at highway speed, that will be missed. They should have included the word Recycle or reduce waste in the bold type to get the real message across instead they failed.

This is a total lack of attention to detail. Sex does sell and this young lady is beautiful. The problem is that by not mounting the sheets correctly, those passing by only see how bad this ad is presented and not what is being advertising which makes this another failure in the advertising world.

It is not that these outdoor billboards are bad or send the wrong signal. The problem here is there are way too many billboards present and to close together that no one will even attempt to read any of them. This is mass marketing with total failure. While the advertising company and owners of the outdoor billboards will make a hefty profit, those advertising on these signs will see little benefit from their investment.

This is one of the best examples of total clutter to stop from getting the message out to the public. If this was a highway identification sign posted with public tax dollars, the tax payers should demand a refund.

While it seems to endure the test of time, racism has no place in our civilized society. No matter and from what angle or perspective you view this advertisement by PlayStation it is just plain wrong. The image is so strong I had to take my time and look for the advertiser. If I was just driving by I would not have tried to look who posted it.  I would have just turned my head away in disgust.

What were they thinking when they came up with this advertising campaign. Not only does the slogan make no sense, but with the tree as an obstruction in front, no one will take the time to read it. This is another great example showing a lack of detail in this advertising campaign.

While this outdoor billboard looks nice, just what are they advertising? By saying ‘Pedro no shoot ze bool’ are they advertising a vegan Mexican restaurant? While the locals might recognize the figure most people who do not live in the area that are passing by won’t, making this to be another failure in advertising.

Ok this is another public service message. This one was created for the government of South Australia and by the lacking of lighting on this mobile billboard; it is only out on public roads during the day. The message has to be interpreted to look out for drunks walking at night. How effective this type of message is not known, but there is a need. Statistics show a large increase of pedestrian deaths between 3 pm and midnight over the rest of the day.

Once again what were they thinking when they decided to show a man who was attacked by another with a tomato and using vulgarity. None of that has anything to do with the soft drink Sprite that is even spelled wrong. Yes the image and words grab the attention of the viewer but the advertisers went overboard. Most viewers just look away in disgust which causes this ad to fail in its purpose.

This outdoor billboard attempts to use color and fading to make their statement. Most will understand the message as they pass by, but that is all. After it has been interpreted, the vehicles have passed it by and the location of the relief will not be read or absorbed.

What does the scratching of a cat on a wall have to do with a cell phone company?  After taking the time to read the fine print it is understood, but no one in a vehicle passing by will have that time. Yup this is another example of forgetting the basics of advertising.

This one with a made up word just has people thinking huh and by then they have passed it by. At times like this one getting to cute and original, the ad will backfire and fail.

Nice use of color but total failure of the advertiser. No one even just walking by will read this entire billboard. Maybe the advertiser that wanted this posted and did it anonymously since they did not place a logo or name on it. Just so everyone can know, this is an ad from CBS in the Tube in London.

This is an example of Prismavision being used on an outdoor billboard. This is a three sided moving billboard face that can be ok if assembled properly. It also has high maintenance on the pivoting triangles. When there is a mechanical problem all three advertisements are unavailable.

This one speaks for itself as just an awful idea. What is obvious is he has way too much money and does not know how to spend it. To make matters worse this outdoor billboard was posted in West Hollywood which is known to be predominantly gay. That is not the best place to find a single young lady.

Nice old car but way to much writing for anyone to absorb it all especially since most of the time when the ad is in view the travelers will be looking at the car. Remember 6 words or less.

This is another billboard with a nice message that never gets read by those passing by. Way too many words and the font are too small.

When an advertisement requires a person to think too much, the message can get lost like this anti corruption billboard in Rwanda.

Ok this is a skyline from some unknown city for some unknown reason. Upon looking into its history it was to be a political ad, but those passing by will never know this or care.

This one takes the cake. Most of the people that saw this billboard had no idea why it was there. It is not associated with any of the advertisements around it. Upon looking into it since I have the time, unlike those just passing by, this is a Japanese QR code. To get the message you have to scan the code with your cell phone which will take you to their website. Way too much work for anyone just passing by and why this is a total failure as an advertisement.

These 40 worst failures in Advertising Billboards of all time should be noted by anyone in the advertising business. Forget the basics and you will fail in your objective.

The 43 Best Advertising Billboards of all Time

The 43 best advertising billboards of all time include those that have catapulted sales for a company and attracted the attention of the public with a social awareness campaign.

Because of the different reasons outdoor billboards are used for, what works to sell a product will not be suitable for a social media message. These ad campaigns have to be designed individually and meet the goals of the advertisers.

  1. It is considered by many that the largest would be the best. The largest ever outdoor billboard was in Madrid. The 56,682 sq ft sign hung on the side of a hotel and advertised the Ford Ecosport utility vehicle. Its eminence size was measured to be larger than 20 tennis courts and is now recognized as a Guinness world record as the largest billboard ever.

  1. For many organizations a noticeable increase in sales are true indicators of the outdoor billboard’s In 2017 Toyota posted an interactive billboard in Time Square, New York City that people could actually climb up like a rock climbing wall. The theme was ‘How far will you take it’. The records show an increase in sales of the Toyota Hybrid vehicle in 2017 over 2016 sales. Ironically a majority of the media exposure on this billboard was on social media on the internet.

  1. There are many in our society that consider the environment as the top priority and is why the popularity of the Swedish billboard made a splash with the public with its birdfeeder billboard. This outdoor billboard was branding a giant Swedish engineer firm with the theme ‘engineering for life’. In the middle of the hands depicted on the billboard are 8 bird feeders so our feathered friends could interact with this advertisement and get a bite to eat.

  1. For the Austrian motorway rest stop ‘Oldtimer’ the best approach is to grab the attention of the viewer in a unique way. Since they are in the business of selling food and other consumables, the most effective would be an ad campaign that involved a person’s mouth. By placing an open woman’s mouth on the side of a mountain at a tunnel’s entrance an unforgettable sight is made that is really memorable.

  1. The offer of a free items is always a good way to get the attention of the public when using the mass media approach with Out-of-Home advertising. Reebok tried this approach successfully in Stockholm last year. By a person passing in front of the advertising sign at more than 10 mph they would be rewarded a new pair of Reebok ZPump 2.0 running shoes. This was made possible by the sign having a speed sensor installed in it that interacted with the public.

  1. To grab the attention of the public the use of an out of the ordinary shaped billboard can be effective. The state of Colorado took this approach back in 2011 in their public service message to reduce accidents in the highways. By introducing a 3-D sign that anyone glancing at it as they pass by will get the message about the dangers of tailgating.

  1. Pond’s facial cream used a unique way to grab the attention of the public by actually using the sign to partially cover up of the face in this ad campaign. By using the sign itself to cover a lady’s face is one way to cover-up pimples or you can use their cream to clean your pores. This ad campaign is simple yet effective.

  1. Sometimes less is better. This is where the use of well known images along with most of the billboard being blank is effective like this McDonalds advertisement on an outdoor billboard. For those who view it that are even a little hungry, this type of ad can make them instinctively be looking for the closest restaurant.

  1. The bigger companies in the world have the money and time to establish their brand. Just like an image of a Big Mac reminders the viewer of McDonalds, the iconic bottle’s shape used by Coca Cola reminds people of their refreshing selection of drinks. Once a product is branded like Coca Cola is, the image is more powerful than the words used on the billboard. It also takes less time to be absorbed by the public.

  1. Another great advertising campaign from the state of Colorado to attract the attention of the public was their use of misspelled words. With the phrase being common, the misspelling of the words causes interaction with the minds of the viewers who instinctive correct the message. This gets people to remember it.

  1. A simple yet effective way of attracting attention is with a normal ad with one variable out of the ordinary. This advertisement by Jeep for their Grand Cherokee is a cleaver billboard approach. With the simple tilting of the entire sign, it grabs a viewer’s attention while giving the impression the vehicle is meant to be climbing mountains.

  1. Another simple but highly effective public service message is this one from Australia to help reduce alcoholic related accidents and deaths. This advertisement uses simple but unusual words of ‘Drink Driving end here’ with a set of tire tracks that head from the road to the sign on a wall that drives the point across to all that view it. This way the advertisement includes not only the sign, but the area in front of the sign that people will walk on and take notice.

  1. The unusual is a very effective tool for advertisers to use in getting their message across. The view of a race car out of control on the side of a building as with this car in 3-D is very effective. The image draws attention to itself and has the public not only remembering the advertisement, but getting them talking about it.

  1. Being creative and simple is a very effective path to get the public to notice what is being advertised. This ad by Guinness is simple and causes the viewer to think about the blank spaces. Gu___ess who? Is really easy to fill in the blanks especially with their logo visible in the bottom right corner of the advertisement.

  1. Getting attention is the point of advertising where some make it simple while others take the absurd approach to being remembered. This Out-of-Home advertisements uses the make believe but popular Zombie craze in their approach to selling their products by this Ace Hardware store in Westlake. The point is they are getting noticed which can drive up sales and increase their profits. That is the point of mass media advertising.

  1. The use of outdoor billboards to send safety messages to the public is very common, so the approach has to be unique like this one from the Lemz advertising agency in the Netherlands. By showing what adults will see as compared to what a small child will view with their limited exposure to items including dangerous chemicals, will help to remind parents it is their responsibility to protect their children from these hazards. This public safety message is meant to save lives by reducing accidents involving household chemicals.

  1. Pedigree dog food advertisement took a simple approach with their advertisement while still providing something for free. This ad with a bright yellow background and a free blue bag for what a dog leaves behind in public is a great way to get noticed and remembered in a positive fashion. This also helps to keep the streets and sidewalks clean for all of us to use.

  1. One fact is true is that Sex sells when it comes to advertising. This ad for Snickers candy bar uses the possibility of sex to get their point across that by the consuming of a simple snack will then help a person to be able to concentrate on their objective instead of their hunger pains. The sexy picture is just to attract the viewer’s attention, but the boxing gloves get the point across of a hungry person being all thumbs.

  1. Another use of sex in a misleading way was recently done by the state of Texas to attract tourists to their state. The simple message is ‘Visit Texas and Explore all it’s wide open spaces’. The message is simple and the background image is a flat prairie where cattle will graze. What attracts the attention of those passing by is the image of a lady’s rear in very small white shorts. A subliminal message will be inferred by the image in the forefront by many and it is not the wide open prairie.

  1. Making a strong point with the product is an effective advertising tool. This one created by Euro RSCG is for the art supply store of Penline out of Malaysia emphasis the use of strong tape. This graphic design of the tape holding up the outdoor billboard on the side of the building is simple yet very effective in getting their point across to the public.

  1. To no one’s surprise the digital world and those that make their products also advertise on outdoor billboards in the real world. One of them is Apple which advertises their iPod and iTunes which emphasis just how much can be crammed into such a little device. Not only is this on a billboard, but they also place it out on social media sources like Pinterest for the world to view. This approach is effective in attracting attention of people in the real world and those in the digital one.

  1. IKEA is very famous for their furniture. In their JOY campaign developed by Zig advertising agency a 3-D display using their furniture to spell out the word JOY is effective in advertising their products. There is also the subliminal message of this furniture will bring joy to your life.

  1. By not limiting yourself to only using the space on the outdoor billboard opens more possibilities to get the attention of those that are passing by. By using the base of the billboard structure with an easy to recognize image, the message being sent can be very clear and effective as this message that is in place where a plan is available to help people that want to quit the smoking habit.

  1. Sometimes a simple approach does work best as shown in this 3-D Heineken billboard. With just the appearance of a hand behind a green film is about to grab the bottle, viewers can almost taste the beer.

  1. Because of how creative the private sector is in their advertising, the public service messages have been forced to do the same. To help emphasize the need to wear a seat belt no matter where a passenger is located in a vehicle is the depiction of a back seated passenger where the seat is attached to a slingshot. You can almost feel the person being catapulted forward.

  1. While this one is not a billboard, it is still an Out-of-Home advertisement that is really effective. By painting this park bench in resemblance to a Kit Kat bar partially unwrapped, the chocolate goodness can nearly be tasted.

  1. One of the most recognized businesses in the world is McDonalds. Their ads are so effective and the business has been branded so well they only need to show their products and you know who they are talking about like this pot of coffee street light.

  1. Here is another one by McDonalds that vaguely depicts their logo, but the world knows exactly who this billboard represents. This is a great example of subliminal message that works.

  1. For some companies that are very well known just the image of their product is enough for the public to recognize what the billboard is advertising. This Lego billboard is a great example of that type of advertising.

  1. With just a few seconds to catch the attention of the public as they pass by a billboard, many advertisers are using a 3-D image and the product to get their message across. This message from Imodium with an empty roll of bathroom tissue is very clear and understood in about 2 seconds.

  1. Making a statement with just an image is possible for branded products like Coca Cola. With a simple cartoon character of a giraffe, the new longer and slimmer Coke can is shown off to the public in an effective manner.

  1. Graphic illustrations are an effective way for advertisers to get their message across. In this ad Tabasco (spelled differently because English is not the main language in this country) is shown to be so hot that is burns through the billboard. This is an effective and simple approach.

  1. There are not many companies that can advertise with just an empty box and still get their point across. The delivery service company DHL is one of the few that can mainly because their box is not only bright yellow, but their service is used by millions each day.

  1. The use of two billboards to connect two different products is a rather unique way to advertise like this for lip stick and a cold refreshing Coca Cola. The straw connects the lips of the model with the bottle of Coke below tagging the two together. Another example of simple but effective advertising.

  1. In a dramatic set of illustrations this combination set of two billboards for the Chilled Mars candy bar has to two billboards connected with the frozen tongue of a man. This exaggeration is another great example on how to use adverting to your own advantage.

  1. Interactive outdoor billboards are relatively new and an effective way to get the attention of the public. This one by the publication The Economist has the light bulb going on when someone passes by it. They are trying to give the public the impression their publication help people get new ideas.

  1. The map by Amstel Beer shows a person where their product is available that is close by and asked the question why are you were it is not available. This is a unique and effective marketing tool that increases sales.

  1. Not all billboards are equal or rectangular as this one for Adidas foot wear proves. This larger than life image of a goalie stopping the ball is truly a memorable advertisement.

  1. This outdoor billboard by Cadbury is another one that just makes people crave for a creamy milk chocolate bar. This 3-D billboard does get the attention by those passing by and is remembered when a person is in the grocery or covenant store and a Cadbury bar is within reach.

  1. Another way to use two billboards to get your message across is like what Nike did in their ‘Power and Motion’ campaign with a runner plowing through a building then appearing on the next building.

  1. Cingular cell phone service provider used dramatics to get their point across. This two part billboard is so popular people stop by and they are take selfies with it.

  1. This one goes under the title When a Mini is a Giant This advertisement turns a building into a parking garage with ready to drive Mini Coopers.

  1. A new concept by Hot Wheels literally puts a new spin on the shape of a billboard. This one brings back memories of youth for most boys and the little race track with the loops.

These are some of the most successful and popular advertisements in the past few years. As depicted, some are simple while other are extravagant, but all are effective.

The Future of Outdoor Billboards for You

The future of outdoor billboards for you is bright with new innovated ways of helping business get their message out. Most of the improvements will be in the area of how the advertisements are created.

New use of Outdoor Billboards

As many have noticed the use of outdoor billboards to get a social message out is becoming more popular by the day. These are mainly being posted on the older static style of outdoor billboards that are made of wood and metal with a single message printed on vinyl.

The profitability potential of these social messages is higher than what most outdoor billboard owners charge because they know in advance the message will only be up for a short time. Because of this most outdoor business owners only post the social messages on billboards that are not presently leased out.

Digital Outdoor Billboards

The newest type of billboard is of the digital variety. These are more expensive to build and operate, but offer the possibility of posting 8 to 10 different messages a minute. This has increased the profit potential of each new digital billboard immensely.

These new billboards are capable of displaying a static message, one with moving characters and even short video clips. The correct type is chosen by just who the target audience is the business advertising is trying to reach.

In some municipalities the video option has been restricted due to how distracting it is to drivers.

Static Outdoor Billboards

The oldest, cheapest and most reliable type of advertising to the masses is still the static outdoor billboard. The way a message on this type of Out-of-Home advertising is being displayed has been around for more than 100 years. This is one of the best examples of how old fashioned is still relevant and valued.

This type of outdoor billboard is also the path many wanting to display a social message are using. They are the lowest cost and most effective in reaching the public with a message.

Breaking into the Outdoor Billboard Business Sector

For those entrepreneurs who are looking to gain a passive income by entering the outdoor billboard business sector, the first step is to locate and purchase your first billboard.

When selecting a billboard to purchase make sure the location has sufficient traffic so the desired number of views can be a selling point to get business to advertise on it. This is one example where the cheapest might not be the best. If the billboard is dilapidated and on a secondary road, the reason is has been left in disrepair is because the location is not financially viable.

Once a billboard in a prime location is located, then purchasing it will enter you into the outdoor billboard business sector. The next step is to find a business willing to advertise on it. This is where your salesmanship will come into play. The better you are at selling your billboard, the more profitable your business will be.

The future of outdoor billboards for you is vivid. This is one business sector that will never go out of style  or be fully replaced.

Promoting your Business on an Outdoor Billboard

By promoting your business on an outdoor billboard is the action that will place your products and or message out in the public eye so you will get noticed. This will help increase the traffic flow to your business establishment and increase your revenue stream.

Getting Noticed

By placing your organizations name, logo and an image that public can connect with on a billboard to your business is essential to getting noticed. The proper and most effective way is dependent on the course you will take.

McDonalds uses the image and logo combination of the golden arches. Everyone that sees them know the message is about fast food and McDonalds.

Coca Cola used a different approach with the name being the logo. When this name is seen everyone knows a refreshing cold drink is possible when they have one.

Every business that advertises must come up with a unique logo of some kind that represents the company. This makes it possible for the public to associate the logo with your company. This is referred to as branding and it is what outdoor billboards main purpose is in the advertising world.

Getting Remembered

There are many ways to get noticed, but being remembered is a whole different story. There are several different approaches to doing this in a positive manner. The most effective is with repetition. The more places your logo is placed for the public to see, the more it will be remembered.

The use of outdoor billboards is the best and most cost effective way to get noticed and remembered. The more of them you have in an area, the greater the number of views your logo will receive.

Another way to get remembered is to place the logo on smaller posters at locations in the vicinity of where your target audience travels by. This can be at bus stops, on the sides of building and of course in the window of your own establishment.


Being branded is not as easy as many think. While many use their name as their course of action, there are some that use the product. Kleenex is a perfect example of this. Most people in America do not ask for a tissue, they ask for a Kleenex when they have to blow their nose or wipe it.

For some companies the use of a logo that has nothing to do with the company is effective. For ING Bank they decided to use the image of a lion. They use the same image of the lion in all of their advertisements. When this lion is seen by the public they know it represents this Dutch financial institution.

The right approach for your organization is dependent on your needs, goals and imagination. What is true is that all successful companies need to be branded. This brand then has to be noticed and remembered for the advertising campaign to be successful. This will increase the revenue stream and help the business to grow by promoting your business on an outdoor billboard.

Locating Clients for an Outdoor Billboard Business

The ability of locating clients for an outdoor billboard business is the single biggest factor into just how successful the organization will be over time. For the most part, businesses that advertise on billboards have an advertising budget. Locating these organizations is essential to acquiring clients.

Advertising Budget

Most companies that have an advertising budget already have an ad of some kind out there, but not necessarily on a billboard. Many of the smaller businesses begin advertising in the weekly periodicals that are published. The ads are low in cost that gets the message out to a limited amount of the public for the business.

It is these businesses with a small budget that should be on your target list of organizations to visit. The biggest advantage an outdoor billboard has over a small ad in a weekly periodical is the number of people that will see the message. Your selling point is that with an increase in traffic in the number of view an organization’s message will be seen, the higher number of potential customers it will draw into the business.

Another approach is to look at the businesses that already advertise on billboards and the billboards locations. By leasing or owning an outdoor billboard in a location where a business’s target audience is more likely to pass by could be enough to persuade them into becoming your client. Another persuasive argument is by showing your location has a higher flow of traffic by it. The key to this approach is to show your location has more value to the potential client.


The most persuasive argument an outdoor billboard business has into attracting clients is by showing the value of your billboards locations. With the locations being on busy roads and knowing the number of views each message will have on a daily business is information that can attract clients. This is especially true for businesses needing more exposure because their location is on a side road that has little traffic passing by.

Types of Advertisements

The most lucrative types of advertisements are the outdoor billboard, but there are other types that can be used to help get a business’s message out for organizations with a smaller advertising budget. A wise outdoor billboard business owner will have more than one size of possible advertisements to offer their clients. This will increase the possibility of acquiring more clients.

The lower cost ads to put up have the smallest potential revenue, but can show a business owner the value of Out-of-Home advertising. A 4’ x 3’ poster in the right location can help attract new customers for a business. With the right message, more potential customers will go to the business that is advertising. This will increase the revenue stream of the business advertising which can lead to them increasing their advertising budget.

There are many different way for locating clients for an outdoor billboard business. The more ways you have to offer a client in forms of advertising, the greater the chance you will attract new clients. This will increase your passive revenues stream that will make your organization more successful.

Earn a Passive Income with Outdoor Billboards

The ability to earn a passive income with outdoor billboards is available to everyone who enters this business sector. There is no special requirement necessary other than the ability to operate a business.

The passive income you will bring in is on the rental of billboards and posters where other business advertises. These spaces can be purchased outright or you can have a long term leases that gives you the right to post the advertisements.

Many people are hesitant to jump into this business sector due to their lack of experience in the advertising world. That is understandable, but like most other businesses you can outsource that type of work. By outsourcing you will keep your labor costs down and still turn a profit.

What many people do not realize is that many of the advertisements at bus stops on the benches and shelters are accomplished by the outdoor billboard business building the benches and shelters. By erecting the structures, they get the rights to advertise on them through a low cost lease with the local municipality. That makes this form of out-of-home advertising extremely profitable and long lasting.

Another low cost way to set up advertisement for your clients is to look for old building that are not occupied. The owners of these structures are not earning any income on their investment. By making them a reasonable offer, you would be able to advertise on the building and make a hefty profit.

The key to operating a profitable outdoor billboard business is to have the ability to find businesses that want to advertise and matching them up with a location for them to get their message out. Everything else can be outsourced.

For some entrepreneurs in this out-of-home advertising business the use of an truck was their launching mechanism. This type of vehicle has been used as a platform for mobile ads. This type of advertising is generally short term, but can bring in $1,000 to $2,000 a day depending on the location the vehicle will be roaming.

There have also been some entrepreneurs that use a bicycle for use with mobile ads. By attaching a small trailer to the back of the bike a sign can be pulled behind the bike and pedestrians in the area would take notice. This is an ideal way to advertising near and at the beaches on the coasts of America.

The way you can earn a passive income with an outdoor billboard business is to match up clients who need to advertise with a way to reach their target audience in an efficient manner.  The mechanism you use to achieve this goal is adjusted for each client you will have.

With each successful matching up of advertising space and client, the earning of passive income with your outdoor billboard business will occur. The more times you are successful in pairing these two variables up, the higher your income will be.

For anyone who wants more information on operating an outdoor billboard business our eBook is available which is full of information, specifications and data on this subject. It will help you break into this business sector and make it possible for you to earn a passive income with outdoor billboards

How to Build and Staff an Outdoor Billboard Business

Knowing how to build and staff an outdoor billboard business successfully is possible with the proper business plan. There are several paths you can take so here are your options.


To begin any business financing is necessary and an outdoor billboard business is no different. Your options are dependent on how you are financially set. For those with an IRA, the borrowing from yourself is an option. This allows you to earn the interest on your loan as you pay it back.

A small business loan is an option for those of you with good credit. These are easier to get than what most expect. This path requires an in-depth business plan to be developed. This is a necessary step anyway to have a profitable business and should be done independent of where you get your financing.

The last option would be to borrow from a family member or friend. This can led to establishing a partnership and at times problems. Unless you want to have a partner, even a silent partner, this path is the most undesirable.

The amount you will need to begin with can be as little as $10,000 for the purchase of one old wooden billboard. A digital billboard can cost $100,000 to $250,000.

The Location

The right location of the first billboard is going to make or break your business. Because of that you must take your time and search all options.

Most entrepreneurs know not to set limits on themselves. Because of that do not limit the area of your search to what is close by where you live. This is a viable option, but should not be your only choice.

The easiest way to begin your search is to get in your car and look what is around. Start in your present county and work your way out over time. You should be taking notes on what you see. This should include old dilapidated billboards along with the placement of functioning ones.

Once you have the billboards location in your county then it is time to look at how viable and profitable these locations are. The way to determine this is to know the average annual daily traffic data for each billboard location. Our government publishes this information generally at the state level. For Arizona the link to this data is at ADOT.

The data this type of site provides include average daily traffic numbers, the type of vehicles that travel in this section of the road along with the average speed of the vehicles. What it does not tell you is who is in the vehicles.

The Staff

In the initial phase of operations of your new business, the staff will more than likely be just you. You initial office will most likely be your den. This will save you money in the beginning, but as your business grows so will the need to expand. Once you have revenue flowing in is the time to think about renting office space.

This is how to build and staff an outdoor billboard business and break into this lucrative business opportunity. Take your time and make wise well thought out decisions so the passive income of the billboard business will grow.

Return on Investment with Outdoor Billboards

The return on investment (ROI) with outdoor billboards with hard facts and numbers has been elusive since this business sector began. Over time advertising businesses have developed ways to track the effectiveness of their products by including items that can produce real numbers.

Promotional Codes

One of the easiest ways to track how effective an outdoor billboard advertising campaign is in attracting the public is with the use of a promotional code. This simple code can be a number or name. The key is to make it short and easy to remember.

By placing the promotional code on the billboard along with the advertisement, the response can be measured by tracking how many customers use it. The most common type of promotion offers a 10% discount on items in stock. Others might find it more advantageous to offer 0% interest on layaway items.

Landing Page

Another path to measuring how effective the advertisement is on a billboard is to create a unique landing page on the internet for the promotion. By using the promotional code or a simple keyword associated with your brand that will led customers to your unique page, the traffic numbers to the page can be counted.

Using Social Media

In the digital age social media is a huge part in the daily lives of the consumer. The use of a promotional word or number with a hash tag (#) is a way to get a measurable response.

The most popular social media sources right now include Facebook, Twitter and Instagram. The hash tag you chose will be critical into the response you will get. If you use #sale, your page will be buried and very easily could be lost. It has to be simple but unique like #10%offbeds.

Remember the people that use social media are there for their enjoyment and entertainment. They have short attention spans and like things simple. Your message has to be simple to work.

Telephone Number

Before the advent of the internet and social media advertisers used a unique telephone number as a means to track the effectiveness of an advertisement on an outdoor billboard. For those who have a target audience of the older citizens in the population, this path will produce the best results.

Items to Remember

To generate the numbers desired for any promotion, the foundation has to be laid correctly. This includes knowing your target audience and their preferences.  As stated before the older generation prefer the use of old fashioned telephones while the younger generation would use the internet and social media. Pick the correct type of promotion to fit the needs of your target audience.

You must also have the outdoor billboard in the location where your target audience frequents. Extreme examples of what not to do include advertising a surfboard in the plains or mountain states of America or it would also not be wise to place an ad for a field tractor near a beach on the coast.

Finding the return on investment with an outdoor billboard is possible once you know how to achieve it. Match the path with the target audience then look at the results.

Why Outdoor Billboard Advertisement is Important

In today’s world of digital mass media, the old standard in advertising of outdoor billboards is flourishing. Since the second half of the 19th century this type of Out-of-Home advertising has been around informing the public about a wide variety of items and notices.

Today’s Public is Highly Mobile

With the public today always being on the go, outdoor billboards are being seen by more people. While drivers of vehicles keep their eyes on the road, the passengers are staring out the windows. These are the people seeing the billboards and reading them. By catching their attention companies are making a brand name for themselves.

Cost Effective

There are many ways a company can advertise but with it is a cost. Last year a 30 second TV ad during the Superbowl cost a company $5 million. Also last year the average cost of advertising on an outdoor billboard was $2,000. The billboard ads are seen 24 hours a day 7 days a week and seen by millions of people.

With that same $5 million more than 2500 outdoor billboard ads could have been posted. With the ads being seen 24/7 for a month that time is equivalent to 2,592,000 seconds per ad seen in a 30 day month. This shows cost effectiveness.

No Ad Blocker

With online advertising, the chances are that the ads are being blocked by an app increases every day. With an ad on an outdoor billboard the only way the ad can be blocked is if there is a storm and the billboard is blown over.  Outdoor billboards help the advertiser to get their message out more often and more effectively.

Attention Span of the Public

The more and more people use to on demand items and instant gratification, the attention span has decreased.  This is another area where the advertising on outdoor billboards is advantageous. The average number of words on a billboard being only 6, the entire message can be received in less than 5 seconds.

Just as fast as the click of a mouse, the outdoor billboards are passed along the highway. This is perfect for the modern generation of tech savvy searchers.  With a short and blunt message and an eye catching image, advertising on an outdoor billboard is what is working in today’s market place. This is why the biggest companies are still using the outdoor billboards to get their messages out.

You too can join this booming business sector. All that is required is to purchase or lease just one outdoor billboard. Each billboard that is rented will provide the owner with a continuous passive income. With most rental agreements lasting at least 1 year, there is time to look around for a second and third billboard to purchase.

The leading reason the outdoor billboard advertisement is important is that the message never gets turned off or blocked. With the type of continuality, the message will reach the target audience.