Just like in the movie 3 Billboards Outside Ebbing Missouri, there are the real life 4 Billboards of Wichita, Kansas. Just like in the movie, the theme is seeking justice for a life lost and the lack of proper police investigation into the death.
The picture of what the billboards say was posted on the local news channels Twitter page of KWCH12.
The black letters on red background might be hard to read, but could have been used to signify the blood and then death of an innocent man. The billboards read “ANDY FINCH IS DEAD. IF YOU BELIEVE IN JUSTICE, IT’S TIME TO FILE CHARGES.” The color scheme is the same as the now famous movie.
The four billboards are posted in all four directions of the compass on and near Rock Road in Wichita. They have garnered attention even with the March Madness Tournament going on which Wichita State was part of until their defeat by Marshal.
The reason the billboards have been posted is because after 3 months of no action by the police for pressing charges against one of their own who gunned down an innocent man.
Andy Finch was an unarmed 28 year old who died in his front yard after being shot by an unnamed police officer as the reports have stated, when the police were responding to a swatting hoax. Andy Finch was just a victim of the swathing hoax and had nothing to do with it, yet he is dead and no accountability by the person that gunned him down has been taken by the local police department.
The billboards where posted by JusticeforAndy.org. The website states it is owned by members of the community in Wichita. No names other than the victim, the criminal that made the prank phone call and the police officer identified by witnesses from the scene of the killing.
Only time will tell just how effective the 4 billboards of Wichita will be. It has been three months now since the incident and now the billboards are up and attracting attention. This will apply pressure to the police department, but so far police claim no fault in the incident.
In the movie it took months for before the sheriff took action and that was when he was on near death. So far 3 months have elapsed since the killing of Andy Finch occurred. It has only been days since the billboards went up. Will the country react?
If history repeats itself, this police officer that gunned down Andy will just be reassigned to another area because the unarmed man had no political influence or wealth. It is very common. Justice for innocent victims of the police killings is rare.
Hopefully the 4 billboards of Wichita will make a difference.
The billboards from the movie and from Wichita are about police violence and inaction in solving or resolving crimes, but this same approach can be used for other purposes.
Outdoor billboards are the oldest and most effective mass media advertising that will be seen by the most people of any kind of ad to date. If you have a message, this approach will get you noticed.